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	<title>Brand Thinking</title>
	<link>http://www.greenfieldbelser.com/blog</link>
	<description>Brand Thinking from Greenfield Belser</description>
	<lastBuildDate>Mon, 21 May 2012 19:17:53 +0000</lastBuildDate>
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		<title>SmartCEO’s VOLT Awards Honors Greenfield/Belser</title>
		<description><![CDATA[Greenfield/Belser has done it again! The firm was chosen as a finalist by SmartCEO magazine in their 2012 Volt Awards. The Volt awards honor “the accomplishments of Greater Washington’s pioneering Technology Innovators and Technology Implementers and Cyber Warriors.&#8221; Greenfield/Belser wowed the judges with our Agile/Scrum Methodology, which has significantly reduced our website and other software [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/smartceo%e2%80%99s-volt-awards-honors-greenfieldbelser/</link>
			</item>
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		<title>Site of the Week: Scale of the Universe 2</title>
		<description><![CDATA[I know, I know. We&#8217;re moving away from Flash. But there are some pretty cool things you can do with it. Enter Scale of the Universe 2 by HTwins.net. By using the scroll bar to zoom in and out, you can click on objects to learn more about the scale of the universe. Why do [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/scale-of-the-universe-2/</link>
			</item>
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		<title>Integrated Marketing: Persistence is Crucial</title>
		<description><![CDATA[In a recent column published in Businessweek, Steve McKee hones in on what he describes as, “public enemy No.1 in today’s marketing environment: fragmentation”. Fragmentation is the gradual decay of a company’s core message and brand as it is spread across different channels of communication. Companies have a wide variety of options when deciding where [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/integrated-marketing-persistence-is-crucial/</link>
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		<title>Why I&#8217;m Betting On Facebook</title>
		<description><![CDATA[I&#8217;ve been chatting with our friends the past few weeks about the upcoming Facebook offering. Obviously, everybody wants in, but it doesn&#8217;t appear many who aren&#8217;t pension funds or the 1/10th of one percenters are likely to get a bite at the Apple (Oops, wrong company. Cuddle up with the &#8216;Book?). We bank with Smith Barney [...]]]></description>
		<link>http://www.greenfieldbelser.com/blog/2012/05/why-im-betting-on-facebook/</link>
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