Latest Big Ideas
Did You Know? When visitors go to your website, 43% of them immediately use the search function and 80% of users will leave your website if they don’t get what they need from your search. Such statistics prove how important having a good internal search is for driving and keeping traffic to your website.
Trending TopicsAdvertising App of the Week Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Productivity Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web Development website design
Brand Thinking Blog
Posted on November 26, 2013 at 1:00 pm
A robust desktop website does not translate very well to mobile, so after the recent launch of their desktop website, Thompson Hine launched a mobile-optimized website, designed specifically for the mobile user.
The navigation can be accessed at the top in a menu button or at the footer of any page. The majority of the desktop site appears on the mobile version, but in a more concise manner, eliminating unnecessary searches or lengthy narratives. The user can easily navigate between biographies, services, locations and even a recruiting section.
The mobile website shares the same data as the desktop site, making it extremely easy for the firm to maintain. Any change to the desktop site is reflected on the mobile, making it a no-brainer when developing a mobile-optimized website.
Posted on November 26, 2013 at 12:52 pm
This week music artist Pharrell Williams released music video for his song “Happy”. Ok, nothing out of the ordinary there. But instead of just filming one video that people could find via YouTube, he decided to launched a 24-hour music video that can be viewed on 24hoursofhappy.com. The website is simple—a single page continuously playing through all the mini-videos that make up an entire 24 hours of music videos (and the song looping 360 times)—with an overlaying clock on the screen. As the Hollywood Reporter states, “the interface for the video…sets the clip at a time corresponding to the local time of the viewer, with the ability to fast-forward, rewind and skip around to different times of the day.”
Posted on November 21, 2013 at 4:56 pm
Wearable technology has been a rising trend for a few years now. Just recently, we’ve seen products such as NikeFuel band, GoPro and of course, Google Glass. The sales of each of these products speak for themselves and indicate that items that are fashionable as well as functional and strike a chord with a huge market of customers. How could it not? Technology that you can wear is truly the best of both worlds. There is no doubt that technology has been integrated into everyday life for years now and most of us put at least some thought into what we wear each day. Merging these two giant industries to form one product is pure genius.
The latest and greatest innovation in the fashion/technology mash up is NAVIGATE Jacket. It’s a GPS. No wait, it’s a jacket. Actually…it’s both. That’s right, it’s a jacket with a built-in GPS unit. Designed to make your life easier, this jacket not only comes equipped with GPS, but it’s also fitted with lights and vibrating shoulders. Programmed with a custom map app, NAVIGATE jacket allows users who might need a hands-free option (think riding a bike or scooter) to track their destination with turn-by-turn directions. When you approach a turn, the shoulders of the jacket vibrate, letting the user know which side the upcoming turn is on (much like being tapped on the shoulder). Lights on the end of the sleeves indicate how far away the turn is by lighting up and then dimming the closer the user gets to the approaching turn. Check out this video demonstrating how the product works.
I cannot tell you how many people I have seen almost walk into oncoming traffic because they were glued to their phones and busy looking lost (or how many times I have personally have almost done this). This jacket is the greatest solution for poor souls such as myself who completely lack a sense of direction.
Wearable Experiments, the brand responsible for this amazing invention, describes their product as “a fashion garment not just a functional device.” The jacket is set to be released on a limited edition basis although the date, price and location at which the product will be sold has not yet been announced. Although the jacket is still in the prototype phase, one thing is for sure: I will be one of the first people in line for this product.
Posted on November 21, 2013 at 4:49 pm
Nexsen Pruet recently launched their desktop website, closely followed by the most recent launch of their mobile website. View NexsenPruet.com on any mobile phone and you’ll see the new mobile optimized website.
The main navigation is tucked away at the top of every page, sliding to the left to open and reveal the main sections. The desktop website has been paired-down to show only the most mobile-relevant information. Users are looking for a bio or an office address, not a news article from a year ago.
The clean, white design matches the brand and the desktop site, making the mobile launch a roaring success!
Posted on November 20, 2013 at 5:04 pm
Okay, we were freaked out when we saw this video and you should be, too. I don’t know about the conversations around your dinner table, but I’ve been talking to 20 and 30-somethings who have shut down their Facebook, linked out of LinkedIn and tweaked their Twitter. You’ve probably read the latest data that show teens are drifting away from Facebook like their older siblings abandoned MySpace. Now that’s freaky! Here’s what we’re thinking about the rapid onslaught of marketing technologies: hedge your bets. You’ll invest and toss away more technology than you can believe before the market matures. For all we know, MySpace will be back.
Posted on November 19, 2013 at 5:36 pm
Just a couple of weeks ago at LMA’s Legal Tech in San Francisco, we gave a workshop with Steve Hennigs (SiteImprove) and Jeanette Nuzum (Orrick) on the ins and outs of SEO today. My guess is a portion of what we advised should already be modified, such is the pace of technological change today. You’ll be comforted to read Marketing Sherpa’s latest survey that tells us that the basics still top the charts. Plain old traffic seems to matter most, perhaps because it is a baseline success metric. User response to key performance indicators (KPIs as you define them) naturally rank second. Sales fall out of our realm since our clients don’t sell widgets. Checking up on engagement follows and we’re happy to see brand awareness remains in the top five.
Please visit our twitter page.
Our principal work is branding
What Makes for a Compelling Corporate Blog?
Preview what it's like to work with you… creatively
Our principal work is branding
A picture is worth a thousand words