brand thinking blog

Latest Big Ideas

Lost and Found: Searching on Your Site

Lost and Found: Searching on Your Site

By Burkey Belser

Did You Know? When visitors go to your website, 43% of them immediately use the search function and 80% of users will leave your website if they don’t get what they need from your search. Such statistics prove how important having a good internal search is for driving and keeping traffic to your website.

How To Tweet With Substance

By Site of the Week

Brand Thinking Blog

Recent Posts

  • Why More Women Means Better Business


    Posted on April 15, 2014 at 11:25 am


    How do we encourage smart hiring decisions that are gender-blind? By continuing to educate the workforce with the most up-to-date statistics analyzed by past and current events.

    One article that sheds light into this type of research can be found on The Daily Muse. It highlights recent observations found in a study called The Case for Investing in Women. Overall, the article advocates for more diversity in the workforce by focusing on data-driven results, particular to women. The article concludes, “overall, the reason why the data matters is simple: More diversity leads to more creative products and teams, which leads to better businesses. And women are a serious driver of this diversity.”

    Hopefully articles such as this will allow for more discussion and insight for individuals who make hiring decisions. Here at Greenfield/Belser Ltd. we are constantly investing in all of our employees and we continue to ask ourselves, “what type of people will embrace and thrive in our organization’s culture?” Currently 60% of our staff members are women.

  • Back to Brand Basics

    By , and

    Posted on April 11, 2014 at 2:58 pm


    As previously mentioned, the theme for our 2013 Annual Review was “back to brand basics.” Growing brands has always been a top priority and this year we saw a shift towards integrated marketing rather than focusing directly on sales.  We always aim to get clients the most bang for their buck and we’re excited to see what the rest of 2014 has in store! In the mean time, check out some more features from our most recent annual.

    Erickson Immigration Group

    Although many of our clients are large investment, accounting and law firms, Greenfield/Belser also does small firms! Two years ago, Jerry Erickson gave us a shout to help his 12-lawyer firm make an impression on their high-tech clients with their exhibit at their primary convention, the Global Workforce Symposium, promising Erickson would Uncomplicate the Complicated. Year one, we created a giant ball of ethernet cord and painted it with their school colors, lime green and blue, asking visitors to the conference to guess the length of cord it took to make the ball. That idea generated such interest from attendees that we got the assignment to do it again. This year it was green and blue lights.


    Hemenway & Barnes

    If you could Google such a thing as a “bespoke law and wealth management firm,” Hemenway & Barnes would be a top result. The firm advises families, individuals, trusts and business owners with the highest levels of customization, experience and attention to detail. We helped rebrand the firm with an iconic family tree logo and more in 2009. Since then the brand and firm have blossomed. This year saw new brand extensions.


    Hanna Brophy

    This top-tier California worker’s compensation firm delivers good results efficiently, consistently and assertively through client service that is a cut above the rest. The new logo, with eye-catching bold colors, anchors the new website. The homepage marquee images rotate through a series of “service essentials” outlining Hanna Brophy’s core values.



    To view our complete annual, please visit

  • Site of the Week: Vox


    Posted on April 11, 2014 at 11:08 am

    vox_screencap started with the intention of explaining the news so we could better understand what happened. In the age of articles either being a “long read” or a 140-character blurb (linking to a story that’s only slightly longer, of course), it’s refreshing to see news presented in a more ingestible format while still being substantial.

    The site is replete with large imagery, short paragraphs interspersed with longer ones and pre-highlighted text for internal links. That’s all well and good, but what really caught our eye was the card stacks. These news cards nicely break down major news topics into subject flash cards. Each card is socially sharable, as is an entire stack. We thought it was a great way to keep large volumes of information organized, manageable and in an easy-to-read format, without losing any of the… meat.

  • App of the Week: Billr

    By and

    Posted on April 9, 2014 at 3:51 pm


    One of life’s many annoyances includes going to a restaurant and having to split the bill. Some dining establishments have a maximum limit on the number of ways you can split a check and this leaves you scrambling to figure out who owes how much.

    Rather than play the guessing game, our App of the Week, Billr, does the work for you when dining out with friends or coworkers. It’s the easiest way to quickly figure out how much each person owes, including tax, tip and any split items. You can even email or text each individual their portion of the payment straight to their phone. Billr works for up to 16 people and we here at Greenfield/Belser will definitely be using it at future G/B outings!

    Check it out at the iTunes store here.

  • 2014 LMA Your Honor Award Winners Announced!


    Posted on April 9, 2014 at 2:04 pm


    Congratulations to our clients who won at this year’s LMA National Your Honor Awards! Steptoe and Johnson won first place in the brochure category for their research report called Below the Surface, The Legal Challenges of Shale Gas Production. Read more about how we helped the firm pair informative primary research with scannable information design.

    Husch Blackwell took third place for their industry brochures! We helped the firm completely transform their brand by putting industry first. Learn more about how Husch Blackwell went the extra mile to understand their clients through branding, online and off.

    We’d also like to congratulate Polsinelli who received an honorable mention for their recent ad campaign! We helped the firm bring their brand to life and answer real client challenges with real answers. Learn more about how we helped Polsinelli in our latest Annual Review.

    You can only do great work for great clients. Take a look at our capabilities page to see just how Greenfield/Belser can create award-winning work for your firm!

  • Site of the Week: Discover Los Angeles


    Posted on April 4, 2014 at 10:46 am


    As a native Los Angelino, anything related to my home city is cause for excitement. As a digital solution architect, the intersection of stellar persona-driven information design and clever CMS development is cause for praise.

    The Los Angeles Tourism and Convention Board’s site,, serves as the starting point for visitors, meeting planners and we surfers, looking for a peek into the many regions of Los Angeles County. On the homepage, the visitor is presented with high-impact photography, a clever interface to browse upcoming events, a map of the 10 regions in LA and my favorite, “Top things to do in LA”—as listed by celebrities ranging from Magic Johnson to Rob Lowe.

    On the technical side, it is important to note that the site is constructed in Drupal 7. Drupal gained prominence amongst large organizations several years ago when the White House adopted the platform. Subsequently, Drupal’s newfound popularity has signaled solution architects to revisit non-enterprise architecture for enterprise needs where the advantage is cost-saving during development, maintenance and licensing. Instead of having a full solution off-the-shelf, enterprise techniques can be integrated into open source platforms at a fraction of the cost.