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Did You Know? When visitors go to your website, 43% of them immediately use the search function and 80% of users will leave your website if they don’t get what they need from your search. Such statistics prove how important having a good internal search is for driving and keeping traffic to your website.
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Brand Thinking Blog
Posted on April 9, 2014 at 3:51 pm
One of life’s many annoyances includes going to a restaurant and having to split the bill. Some dining establishments have a maximum limit on the number of ways you can split a check and this leaves you scrambling to figure out who owes how much.
Rather than play the guessing game, our App of the Week, Billr, does the work for you when dining out with friends or coworkers. It’s the easiest way to quickly figure out how much each person owes, including tax, tip and any split items. You can even email or text each individual their portion of the payment straight to their phone. Billr works for up to 16 people and we here at Greenfield/Belser will definitely be using it at future G/B outings!
Check it out at the iTunes store here.
Posted on April 9, 2014 at 2:04 pm
Congratulations to our clients who won at this year’s LMA National Your Honor Awards! Steptoe and Johnson won first place in the brochure category for their research report called Below the Surface, The Legal Challenges of Shale Gas Production. Read more about how we helped the firm pair informative primary research with scannable information design.
Husch Blackwell took third place for their industry brochures! We helped the firm completely transform their brand by putting industry first. Learn more about how Husch Blackwell went the extra mile to understand their clients through branding, online and off.
We’d also like to congratulate Polsinelli who received an honorable mention for their recent ad campaign! We helped the firm bring their brand to life and answer real client challenges with real answers. Learn more about how we helped Polsinelli in our latest Annual Review.
You can only do great work for great clients. Take a look at our capabilities page to see just how Greenfield/Belser can create award-winning work for your firm!
Posted on April 4, 2014 at 10:46 am
As a native Los Angelino, anything related to my home city is cause for excitement. As a digital solution architect, the intersection of stellar persona-driven information design and clever CMS development is cause for praise.
The Los Angeles Tourism and Convention Board’s site, www.discoverlosangeles.com, serves as the starting point for visitors, meeting planners and we surfers, looking for a peek into the many regions of Los Angeles County. On the homepage, the visitor is presented with high-impact photography, a clever interface to browse upcoming events, a map of the 10 regions in LA and my favorite, “Top things to do in LA”—as listed by celebrities ranging from Magic Johnson to Rob Lowe.
On the technical side, it is important to note that the site is constructed in Drupal 7. Drupal gained prominence amongst large organizations several years ago when the White House adopted the platform. Subsequently, Drupal’s newfound popularity has signaled solution architects to revisit non-enterprise architecture for enterprise needs where the advantage is cost-saving during development, maintenance and licensing. Instead of having a full solution off-the-shelf, enterprise techniques can be integrated into open source platforms at a fraction of the cost.
Posted on April 3, 2014 at 11:05 am
It’s finally arrived! Greenfield/Belser’s 2013 Annual Review is hot off the press and chocked-full of work we’ve been busy creating within the past year. The theme of the annual was “back to brand basics,” which means we were completely focused on research, strategy and creative expression to ensure that our client’s brands reached their maximum selling potential.
Here are just a few of the many highlights featured in our annual:
Following a major strategic planning initiative, Husch Blackwell has put industry first—completely transforming the entire operation into industry teams and operating units. We were engaged to package and tell the “industry-first” story—and bring its key messages to life in a state-of-the-art new website, industry brochure systems, advertising and more.
How do values and culture deliver value? By working together. The CPA and advisory firm Warren Averett is among the fastest growing in the nation. Following a merger that unites several great firms across Alabama, Florida and Georgia, a new brand takes shape with the firm’s seven core values at the core of its messaging.
This top-tier California worker’s compensation firm delivers good results efficiently, consistently and assertively through client service that is a cut above the rest.The new logo, with eye-catching bold colors, anchors the new website. The homepage marquee images rotate through a series of “service essentials” outlining Hanna Brophy’s core values.
Check out the entire annual and see how Greenfield/Belser is continuing to drive growth with fresh brands!
Posted on April 1, 2014 at 5:42 pm
Weekends are supposed to be for relaxing, but this can be tough when you have a jam-packed workweek. Instead, many of us spend our weekends catching up on the things we didn’t have time to do during the week. Unfortunately, if you’re like me, you save the most dreaded tasks such as laundry and grocery shopping for Saturday and Sunday… and apparently so does the rest of the U.S. population. Grocery shopping on the weekends is a nightmare. Stores are packed, picked over and you’re forced to stand in line wasting your valuable time. I don’t know about you, but I have better things to do on my days off. Finally, there’s an app that lets you skip the lines!
Instacart is designed to make grocery shopping more convenient. Groceries are delivered directly to your door at whatever time you schedule. Each delivery is made by a personal shopper, who are experts in picking the perfect produce (according to their website). The first delivery is free and each delivery after that is only $3.99. Sounds too good to be true, but that’s what the people over at Instacart promise. Only four bucks to have my kitchen stocked with all the groceries I love without ever having to leave my house? Sold.
Take back your weekends by downloading Instacart. Now if only they would make an app that would do your laundry for you…
*Only available in select cities.
Posted on March 31, 2014 at 2:58 pm
If you ever doubted it recently, the Age of Infinite Dissection is upon us. As a devoted reader of Science Times, I love it. Having science combined with animation or video, as found in this Sunday’s article from the Washington Post, seems like the highest and best use of this new Age to me. Why? We know from decades of our own research that buyers of professional services, members of organizations and almost everyone else are looking for reliable information first… and fast. You do not have to be a left-brain thinker, as most of our clients are, to appreciate this. Everyone begins their decision-making process this way. Further research proves that communicating in different channels (print and video in this case) creates more pathways to memory, shortening the time from consideration to sale.
But first a warning: talking heads can be dangerous for your sales. Creativity is key to connecting with your buyer. Jon Stewart is not a talking head, even though he might look like one. Ever notice how richly Stewart is accompanied by graphics to drive home the punchline? In the Washington Post article, a computer animation punctuates the science. Get it? Not anyone who can point a video camera in your direction is qualified to shoot it. Invest in your most important stories; your stories are the lifeline to your clients.
Get your groove on. We can dance.
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