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Tag: Advertising
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Branding Blunders
Posted on December 20, 2011 at 1:49 pm
A bald man in a white muscle tee. The “swoosh.” Two golden arches. A panda bear on all fours. These images, the logos for Mr. Clean, Nike, McDonald’s and the World Wildlife Fund, respectively, are intimately connected to the brands they convey. Whether you are selling a floor cleaner or promoting a charity, your branding [...]
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Accenture Looks Ahead
Posted on November 28, 2011 at 1:34 pm
Here’s one of our favorite marketing maxims: “executive level buyers of professional services want to know who you worked for, what you did and how it turned out.” We’ve learned this refrain from scores upon scores of professional service buyer interviews. The trick in good communications is sharing this information in a way that breaks [...]
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Greenfield/Belser Honored with 23 Design Awards in 2 Months
Posted on October 13, 2011 at 10:45 am
23 awards. 3 competitions. 2 months. 1 company. It was recently announced that Greenfield/Belser’s clients were honored with the following awards in the Graphic Design USA, Web Awards and Creativity International contests for the following work: Graphic Design USA’s American Graphic Design Awards Censeo Consulting (Website Design) Dixon Hughes (Print Ad) GB (Website Design) HIV [...]
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Hidden Danger in a Flood of Ads
Posted on September 2, 2011 at 11:17 am
Ad Week posted this article on embarrassing ad placements. As much as media managers try when placing a spider web-like buy across the Internet, especially with a flood of banner ads, you are destined to end up with some clumsy pairings. Check out these unintentional ad misplacements from Honda and Alaska Tourism. Much less likely [...]
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Flood the Market, or Target Your Buyers?
Posted on August 29, 2011 at 9:39 am
Professional services firms ask us what they can do to have their ads seem as familiar as those of companies that shower the Web with ads that everyone sees. Even more important than the issue of cost is the question: Would a flood of ads be their most effective strategy? Or is precise targeting more [...]
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What Makes An Ad Memorable?
Posted on August 3, 2011 at 4:10 pm
We strive to make all our clients’ ads memorable. When years later, someone recalls one of our ads, it reminds us that we often succeed. When Canadian law firms McMillan LLP and Lang Michener LLP merged to form the powerhouse McMillan LLP, the combination resulted in expanded offerings in specialized areas of corporate law and [...]