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Tag: Advertising
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Heart Healthy Brand Advertising
Posted on May 8, 2013 at 5:11 pm
I keep this ad on my desktop for two reasons: One, it reminds me to exercise. It’s a shame that anyone needs a reminder to do so, but if you’re not an inveterate gym rat—and I’m not—you take your perspiration inspirations wherever you can get them. Two, speaking of inspiration, great ads (and marketing) speak [...]
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2013 LMA Your Honor Award Winners Announced!
Posted on April 17, 2013 at 11:10 am
Greenfield/Belser’s clients did well in this year’s LMA Regional and Annual Your Honor Awards! Choate Hall & Stewart took first place at the LMA New England Chapter Your Honor Awards for both large law firm website and exhibit design. It was also revealed this past Tuesday, at the LMA National Conference, that Choate had won first [...]
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2012 Olympics Take Place in ‘1984’
Posted on July 31, 2012 at 4:44 pm
Paging Winston Smith. While the Olympic games are in full swing, a group of thought police known as The Olympic Delivery Authority is sweeping the “Olympics Brand Exclusion Zone,” looking for any suspected infringement of sponsoring brands, such as Coke and Adidas. The enforcers go armed with a long list of banned words, including: [...]
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Branding Beauties
Posted on July 25, 2012 at 2:54 pm
Five Inspiring Ideas You Can Use for Enhancing and Extending Your Brand Remember that scene in the Sandra Bullock movie Miss Congeniality, where beauty pageant finalists were each asked to answer a question? No matter the actual question, each contestant replied, “world peace.” The contestants’ polished sameness is an easy mark for parody, but so [...]
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Forget social media! Let’s talk about thought leadership distribution & engagement
Posted on July 6, 2012 at 5:43 pm
As CEOs everywhere roll their eyes at the sheer mention of social media, hear me out. Forget everything you know about, and even the phrase, social media. You need a method of engaging your clients and communities through your thought leadership. Everyone wants to be heard and if you are an expert in your field [...]
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Greenfield/Belser wins International Design Awards
Posted on April 25, 2012 at 4:16 pm
Greenfield/Belser has won three graphic design awards in the 2011 International Design Awards! Greenfield/Belser took the Gold and Bronze for its ad campaigns for firms Parker Poe and Gesmer Updegrove, respectively, and the Silver for Greenfield/Belser ’s own digital cookbook. The IDA Awards was founded in 2007 “to recognize, celebrate and promote legendary design visionaries and [...]