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Tag: Advertising
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Greenfield/Belser wins International Design Awards
Posted on April 25, 2012 at 4:16 pm
Greenfield/Belser has won three graphic design awards in the 2011 International Design Awards! Greenfield/Belser took the Gold and Bronze for its ad campaigns for firms Parker Poe and Gesmer Updegrove, respectively, and the Silver for Greenfield/Belser ’s own digital cookbook. The IDA Awards was founded in 2007 “to recognize, celebrate and promote legendary design visionaries and [...]
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Jersey or billboard?
Posted on April 19, 2012 at 2:00 pm
According to a recent New York Times article, if you’re in the NBA you soon might be asking this very question when looking at an official team jersey. Bulls and Celtics jerseys were recently tested in three new formats, each displaying “a corporate name or logo–and were sartorial harbingers of the NBA’s future”. Sandomir said [...]
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The Mad Men Branding Invasion
Posted on April 9, 2012 at 4:23 pm
“Nostalgia – it’s delicate, but potent… it’s a twinge in your heart far more powerful than memory alone…. it takes us to a place where we ache to go again.” [...]
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Talk About Online Buzz Marketing!
Posted on March 27, 2012 at 4:05 pm
Our office discovered the Dollar Shave Club last week and our first thought was: “Is this for real?” We love everything about it! The site’s unique design and humor entices you to read every page and click on every link. Within minutes the sarcastic and fun content had everyone talking and continuing to share it throughout [...]
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Engaging Designs in Online Advertising
Posted on March 22, 2012 at 8:00 am
I wanted to share an ad with you from the Obama campaign – but don’t worry I’m not getting political on you. Check out the design, interactivity and share-ability of this ad. It has video links (it plays video once you land on the ad) and relevant articles. What’s also cool is that it’s a [...]
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Hungry For New Media Ideas?
Posted on March 19, 2012 at 3:38 pm
Marketers should take note of an interesting article in yesterday’s New York Times about the promotional campaign for “The Hunger Games” movie, which opens this coming Friday. The campaign is a mix of old and new media, but the lion’s share of the spending, by movie maker LionsGate, is digital. The digital focus has resulted in [...]