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Tag: Art Direction
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Site of the Week: Corbis 365
Posted on March 30, 2011 at 8:05 am
Website: www.365.corbisimages.com Lessons to be Learned: I’m sure you have a wall calendar hanging in your office that your insurance company mailed a few months ago. What does it look like? Some basic, unappealing stock photos? Do you forget to even turn it each month? Corbis has taken a twist on the common calendar, creating [...]
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Site of the Week: Neenah Paper
Posted on March 7, 2011 at 11:45 am
Website: NeenahPaper.com Lessons to be Learned: No, print is not dead but try getting a paper sample to test your creative instinct that your annual review would look better on an uncoated, rather than coated, stock. Paper companies have consolidated and disappeared from the local scene. Local distributors ignore anyone not needing a railroad car [...]
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Engaging Biographical Profiles
Posted on December 8, 2010 at 9:35 am
Create Engaging Biographical Profiles Great marketing previews what it’s like to work with you, so reveal the personality of individuals in advance of meeting. Remember: a great biography is a portal into your firm’s primary asset – the individual. Reveal your people’s personalities in advance of meeting them through video, podcasts, quotes, personal interests, etc. [...]
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Is Your Core Message Invisible?
Posted on May 18, 2009 at 4:48 pm
Follow up to “What’s Your Takeaway?“ Is your core message is invisible? Doesn’t really matter whether it’s an ad or a Web site or a spread from a brochure. We can be on message, but the message is lost in a headline that competes with other copy or other visuals or a fractured layout. The [...]
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“What’s Your Takeaway?”
Posted on May 18, 2009 at 4:48 pm
We were chatting in our studio the other day about art direction. The question in front of us was how to give direction in a way that helps designers or writers correct the work by themselves. But I realized the conversation also applies to professional services proposals and pitches. It applies to a consultant’s recommendations [...]