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Tag: Big Ideas
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Is Responsive Design the Answer for the Future?
Posted on April 29, 2013 at 12:33 pm
We won’t speak for you, but we find ourselves easily swept along by the headlines today, headlines that tend to polarize rather than foster a thoughtful discussion. The latest rush to judgment involves responsive design, the design and construction of a website that allows it to adjust automatically to different screen sizes—desktop, tablet or mobile. [...]
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What to Look for in a Content Management System
Posted on January 28, 2013 at 5:02 pm
By now, your website is probably run by a Content Management System (CMS). You may be surprised at how that system has become both the repository and engine of your dynamic marketing content—biographies, service descriptions, experience and thought leadership. You may not fully appreciate what kind of CMS you’ve got and what kind you’ll need [...]
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How Often Should Websites Be Redesigned?
Posted on December 10, 2012 at 2:41 pm
These days, at some point in every meeting, someone asks “How often should our website be redesigned?” Good question. We have a gut instinct as to the answer—every three years. Web technology is changing so fast you’re quite likely to have fallen seriously behind even in that short period. Think about it: social media as [...]
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The Marketing Ecosystem
Posted on October 31, 2012 at 5:37 pm
Have you ever wondered how to make sense of the muddled landscape of marketing technologies? The latest research from Greenfield/Belser organizes the marketing ecosystem into a comprehensible profile of industry leading technologies. You’ll find: • the essential questions you need to ask about each management tool • the most highly rated technologies in each category [...]
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The Challenger Sale: Who Really Clinches the Deal?
Posted on October 1, 2012 at 3:18 pm
We don’t often write book reviews but The Challenger Sale, by Matthew Dixon and Brent Adamson, deserves your immediate attention. Based solidly in research like Jim Collin’s Good to Great, The Challenger Sale overturns everything you think you know about effective salesmanship. Relationship selling? In the dustbin. The authors’ surprising conclusion is that a relationship [...]
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Getting the Best out of Your Agency
Posted on September 4, 2012 at 2:02 pm
Let’s begin at the end. Client A works with an agency and gets great work. Goals accomplished. Kudos roll in. Fists pump. Nice! Client B works with the same team within the agency and the creative work product is good—an improvement over the existing approach—but it’s not as great as all hoped from the start. [...]