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Tag: Blogging
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Why Blog–The Third Course
Posted on March 3, 2011 at 10:14 am
Building upon the operational elements of blogging and some tips on what to blog about, here’s the rationale for why to blog, to help this tactic gain traction in your organization: Blogs are a core element of your SEO strategy. Because blogs are updated more frequently than your website, every time you update your blog, [...]
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How to Blog-The Second Course
Posted on February 9, 2011 at 12:19 pm
Earlier we wrote about the basics of blogging – consider that a first course. Here’s the second: Write about what you know AND have opinions on; news comes from a newspaper; blogs offer a mix of news and opinion. This is where you demonstrate thought-leadership. Tap into the company intellect–write posts that combine two practice [...]
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What Makes for a Compelling Corporate Blog?
Posted on January 12, 2011 at 11:58 am
Thirty-nine percent of companies blog. Corporate blogs showcase new products and services, address customer concerns and alert customers about the latest developments in their industry. But what makes someone read your blog over others? eMarketing.com recently released a study entitled, “What Makes for a Compelling Corporate Blog?” based on a survey of the Fortune 1,000 [...]
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Taking Our Own Medicine: A Blogging Prescription
Posted on December 7, 2010 at 4:42 pm
A taste of our own medicine . . . Our studio made a concerted and strategic effort to revitalize our blog for the fourth quarter of 2010. We took our own medicine: put together a content calendar, assigned topics, encouraged and rewarded broad participation, and now we’re sharing the results. In month one, we saw [...]
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How to Blog
Posted on November 18, 2010 at 9:50 am
Each week we share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! How To Blog Blogs are becoming a common entry point for online visitors, often outpacing your homepage. Because blogs are updated more frequently and have greater inbound and outbound links, they are often returned higher [...]
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What are people saying about your firm?
Posted on November 9, 2010 at 9:45 am
In a world where anyone can say anything about your firm on the internet, it can be tedious to track the noise and get a true vibe of what people are saying. There are so many sites on the web where comments can be left, articles can be published, blogs can be read, etc. that [...]