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Tag: Branding
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Brand Promise and the Integrity of Your Firm
Posted on May 16, 2013 at 3:14 pm
I remember twenty years ago or so there was a show on TV that put brand promises to the test. I can’t remember the name, but picture a host washing a grass stained baseball jersey in the washing machine thirty times using Tide and then comparing it to the same, brand new shirt. Is it [...]
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Heart Healthy Brand Advertising
Posted on May 8, 2013 at 5:11 pm
I keep this ad on my desktop for two reasons: One, it reminds me to exercise. It’s a shame that anyone needs a reminder to do so, but if you’re not an inveterate gym rat—and I’m not—you take your perspiration inspirations wherever you can get them. Two, speaking of inspiration, great ads (and marketing) speak [...]
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Hegel, Sales and Services Branding
Posted on April 30, 2013 at 11:38 am
As a kid in high school, I was profoundly affected by the Hegel’s idea of the dialectic, the back and forth of ideas (left/right, liberal/conservative, etc.) that drives the history of politics and thought in the world. Seemed like a darned good explanation to me. Put this on a timeline and imagine a spiraling rocket [...]
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The Downton Abbey Express: All Change?
Posted on January 18, 2013 at 4:16 pm
For many months, uneasy questions have plagued us: Would Mary and Matthew make it down the aisle? Does the strangely-sideburned O’Brien have another nasty scheme up her sleeve? What is in store for Sybil and her working-class husband, Branson? Will Anna ever stop referring to her husband as “Mr. Bates?” Fortunately, relief is here. Yes, [...]
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Marketing Your New Office
Posted on January 11, 2013 at 4:18 pm
Few things convey achievement and growth more powerfully than opening a new location. Done right, it lets potential and existing clients view your firm as a rising star. As with any new service or product entering a competitive market, branching out can also be risky. Assuming you’ve done your due diligence in researching your market, [...]
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Branding Resolutions
Posted on January 7, 2013 at 5:39 pm
Most of our New Year’s resolutions last about 5 minutes. As clinical psychologist Dr. John Norcross sees it, the majority of resolutions fizzle because goals are set too broadly or are too vague. His advice? Start “by making realistic, attainable goals. We say, if you can’t measure it, it’s not a very good resolution because [...]