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Tag: Branding
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The Mad Men Branding Invasion
Posted on April 9, 2012 at 4:23 pm
“Nostalgia – it’s delicate, but potent… it’s a twinge in your heart far more powerful than memory alone…. it takes us to a place where we ache to go again.” [...]
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Match Made in Heaven: Social Media and Customer Service
Posted on March 28, 2012 at 12:37 pm
Like most businesses, we here at GB do a lot of shipping. One of our recent shipping experiences inspired us to write about the importance of social media and customer service. By taking advantage of social media tools like Twitter, companies can tend to the needs, wants and concerns of their customers more efficiently than [...]
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Hungry For New Media Ideas?
Posted on March 19, 2012 at 3:38 pm
Marketers should take note of an interesting article in yesterday’s New York Times about the promotional campaign for “The Hunger Games” movie, which opens this coming Friday. The campaign is a mix of old and new media, but the lion’s share of the spending, by movie maker LionsGate, is digital. The digital focus has resulted in [...]
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What Makes a Quality Product?
Posted on February 21, 2012 at 9:26 am
In a New York Times article, “The Apple of his Eye”, Steve Jobs is quoted as saying: “Great products, are triumphs of ‘taste.’” The article goes on: “taste, he explains, is a by-product of study, observation and being steeped in the culture of the past and present of ‘trying to expose yourself to the best things [...]
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Site of the Week: Wyatt Tarrant & Combs
Posted on February 9, 2012 at 11:42 am
Site of the Week: http://www.wyattfirm.com/ Congratulations to Wyatt Tarrant & Combs on the launch of their fantastic new website! With a home page focused on client success stories, the firm delivers exactly what our research tells us their clients really want to hear—what they have done and for whom. Check it out for yourself at http://www.wyattfirm.com/ . For [...]
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]