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Tag: Client Loyalty
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Site of the Week: Asher Roth Music
Posted on November 22, 2010 at 2:35 pm
Website: AsherRothMusic.com Lessons to be learned from this site: This week’s “site of the week” may seem like an odd choice. A music site featuring over-sized photos of college students and random objects? What does that have to do with marketing professional services? In our line of work, we are constantly looking for new ways [...]
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Nixon Peabody Finalist in LMA “Your Honor Awards”
Posted on March 8, 2010 at 12:06 pm
Last year Nixon Peabody was a finalist in the LMA “Your Honor Awards” (YHAs) for their Image and Awareness Survey that provided tremendous strategic guidance for the firm’s marketing and business development efforts. This year Nixon Peabody submitted its Client Loyalty Program, which has provided demonstrable ROI in support of the firm’s tactical client value [...]
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Rising to the ACC Value Challenge
Posted on November 30, 2009 at 12:22 pm
No headline news here, but the economic times have brought the value all professional service firms deliver to clients into sharp focus. Example: In the legal sector, organizations like the Association of Corporate Counsel (ACC) have given new voice and clarity to the conversation about value. In fact, the ACC’s Value Challenge issues a clarion [...]
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Marketing Hope Is Alive and Well: Top Firm Marketers Reveal Their Plans for the Year Ahead
Posted on October 14, 2009 at 3:32 pm
We surveyed AmLaw 200 marketers and found that there is a planned uptick in some marketing activities on the horizon for the coming months, including some surprises. Read the full article as it first appeared in the ABA’s Law Practice magazine.
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Your Client Feedback Program May Not Lead to Satisfied Clients
Posted on September 10, 2009 at 11:38 am
I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”
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In Client Interviews, How Questions Are Asked Really Matters
Posted on August 6, 2009 at 9:47 am
In our recent “Marketing Hope” survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That’s a smart move in any economy. But how do you extract the most value from those interviews?