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Tag: Design
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Greenfield/Belser Holiday Cards Rank Highly This Season
Posted on January 12, 2012 at 11:46 am
Congratulations to our client McMillan whose holiday card was ranked by Precedent Magazine as one of the top five law firm holiday cards in 2011. This year our charge was to deliver holiday delight while highlighting the firm’s reach across Canada and beyond. With well wishes from each of McMillan’s office locations, we did just that in [...]
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What Makes An Ad Memorable?
Posted on August 3, 2011 at 4:10 pm
We strive to make all our clients’ ads memorable. When years later, someone recalls one of our ads, it reminds us that we often succeed. When Canadian law firms McMillan LLP and Lang Michener LLP merged to form the powerhouse McMillan LLP, the combination resulted in expanded offerings in specialized areas of corporate law and [...]
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Gut Check, Followed by a Gutter Check
Posted on June 3, 2011 at 11:32 am
One of our more senior designers, Torsten Mayer-Rothbarth, sent this link around to the firm. http://www.someecards.com/2011/04/26/uncomfortably-sexual-company-logos While you’ll enjoy the unintended sexual innuendo in all of these logos, it reminds me of a rule we use in our studio that marketers would be wise to implement in their shops: At the middle and end of [...]
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A New Generation of Technological Interaction
Posted on April 7, 2011 at 11:19 am
There’s a good chance that you’ve come across an already widely adopted “next-gen” technology, whether it’s a touch screen, artificial intelligence or motion tracking. While the majority of these new technologies are still being used for entertainment purposes, more and more researchers and hobbyists are finding uses for them in our everyday lives. What once [...]
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ABA Is Clear On Calories
Posted on April 1, 2011 at 8:43 am
Clear on Calories “Journey” TV Ad from American Beverage Association on Vimeo. The American Beverage Association enlisted Greenfield/Belser’s help for their “Clear on Calories” initiative. The result, a simple yet effective display of calorie counts on beverages across the country. Watch their new commercial above that showcases their new initiative and read the full story at [...]
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Site of the Week: Corbis 365
Posted on March 30, 2011 at 8:05 am
Website: www.365.corbisimages.com Lessons to be Learned: I’m sure you have a wall calendar hanging in your office that your insurance company mailed a few months ago. What does it look like? Some basic, unappealing stock photos? Do you forget to even turn it each month? Corbis has taken a twist on the common calendar, creating [...]