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Tag: Digital Cookbook
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Digital Cookbook 2011
Posted on November 8, 2011 at 1:48 pm
For those of you who have not seen it, we like and recommend our Digital Cookbook 2011 (call us biased). It’s a quick read where we dish on digital trends and best practices for current and future web sites. You’ll find good substance and ideas that are sure to help you impress online. Click here [...]
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Digital Cookbook 2011
Posted on May 16, 2011 at 3:46 pm
This year’s story is a refrain of the last: “Every time we, as marketers, think we’ve seen it all, we see it again; something new, that is.” Last year we were pounding the table about SEO and SEM—those ingredients simply had to be in your cupboard. Now, just as the services world is beginning to [...]
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How To Tweet With Substance
Posted on March 23, 2011 at 2:00 pm
Let’s say you’ve started with Twitter. Now what? Your business can hardly be broken down in 140-character posts. Twitter can be incredibly relevant to your business–here’s how to use it well: Link to relevant breaking news. A tweet does not have to contain all the details–just the headline and then a link (using a URL [...]
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Keep Up With Your Firm’s Alumni-The First Course
Posted on March 18, 2011 at 9:00 am
Let’s face it, breaking up is hard to do. But when your firm loses a valuable employee, it doesn’t have to mean goodbye forever. In fact, some of your best future referrals–or even clients–will come from your alumni. Here’s how to build a platform to stay in touch: Don’t leave the connection in the hands [...]
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Why Blog–The Third Course
Posted on March 3, 2011 at 10:14 am
Building upon the operational elements of blogging and some tips on what to blog about, here’s the rationale for why to blog, to help this tactic gain traction in your organization: Blogs are a core element of your SEO strategy. Because blogs are updated more frequently than your website, every time you update your blog, [...]
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Getting Started With Twitter
Posted on February 18, 2011 at 11:15 am
I’ve written about how to use social networks to generate leads, how to blog, and how to use LinkedIn for your firm. Here are some brass tacks when it comes to getting started with Twitter: First things first: create a Twitter name, called a “handle”. It’s first-come-first-served even when it comes to brand names, so [...]