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Tag: Digital Cookbook
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Why Blog–The Third Course
Posted on March 3, 2011 at 10:14 am
Building upon the operational elements of blogging and some tips on what to blog about, here’s the rationale for why to blog, to help this tactic gain traction in your organization: Blogs are a core element of your SEO strategy. Because blogs are updated more frequently than your website, every time you update your blog, [...]
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Getting Started With Twitter
Posted on February 18, 2011 at 11:15 am
I’ve written about how to use social networks to generate leads, how to blog, and how to use LinkedIn for your firm. Here are some brass tacks when it comes to getting started with Twitter: First things first: create a Twitter name, called a “handle”. It’s first-come-first-served even when it comes to brand names, so [...]
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How to Blog-The Second Course
Posted on February 9, 2011 at 12:19 pm
Earlier we wrote about the basics of blogging – consider that a first course. Here’s the second: Write about what you know AND have opinions on; news comes from a newspaper; blogs offer a mix of news and opinion. This is where you demonstrate thought-leadership. Tap into the company intellect–write posts that combine two practice [...]
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Make Your News Section Noteworthy
Posted on January 26, 2011 at 11:18 am
The news you share needs to be insightful, informative and easy to read. Establish the firm as a thought-leader and active member of your market sector by posting links to upcoming events (speaking engagements, panel discussions, and the like). Reinforce your credibility by being transparent with source links and proper attribution. Allow readers to search [...]
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Create the Best Career Section
Posted on January 21, 2011 at 9:26 am
The Careers section needs to demonstrate the personality and culture of your firm in a unique way. Show what it’s like to work for the firm; don’t just list the openings. Put the firm’s story in the mouth of its partners, associates, alumni and staff, but do it creatively. Use video, animation and graphics to [...]
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Showcase Your Events
Posted on January 5, 2011 at 12:32 pm
Showcase Your Events The events you publicize need to be relevant, informative and easy to find. And if you really believe they are valuable, promote them with care online. Sell future events hard -”advertise” them throughout your site and social networking efforts. Preview what the event will be like and why it matters with a [...]