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Tag: digital
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Fresh Ingredients for Digital Marketing
Posted on September 11, 2012 at 12:34 pm
Let’s say you’ve started to whip up a new digital marketing strategy but the presentation seems bland. It worked the first time around, when you landed a substantial amount of new clients, but now things have gone stale. So, start from scratch—get fresh ingredients for a recipe that’ll bring your digital marketing from mild to [...]
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QR Codes Demystified
Posted on August 21, 2012 at 12:15 pm
If you haven’t noticed, little black and white patterned pixelated squares have infiltrated much of our media. You may have seen them on print ads, business cards and unfortunately on moving vehicles. These are QR codes. Some in the web industry think they have a big future in user engagement while others believe they will [...]
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Web Trends: Monitor Trends, But Be Stylish
Posted on August 1, 2011 at 12:05 pm
For the third year running, I’m one of the judges for the Web Marketing Association awards. As part of the preliminaries before judging begins, the judges shared their reflections on web trends this year. I thought you all would be interested since the judges’ panel represents a cross-section of the best and brightest working in [...]