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Tag: Events
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Where did I leave my tinfoil hat?
Posted on August 6, 2012 at 3:13 pm
For the last 20 years, a conference called DefCon has lured some of the world’s greatest hackers, security specialists, penetration testers, programmers, con-artists and hardware engineers to the sweltering heat that is Las Vegas, Nevada in summer. Both speakers and attendees range from criminal hackers to some of the most influential minds in information security [...]
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App of the Week: WorldCard
Posted on August 2, 2012 at 10:20 am
Say farewell to stuffing business cards into your rolodex and hello to neatly converted digital versions in your phone with the click of a button. WorldCard is an app for the iPhone, iPad, iPod Touch, Android and WP7 that allows you to scan a picture of a business card using the OCR (Optical Camera Recognition) [...]
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How To Tweet With Substance
Posted on March 23, 2011 at 2:00 pm
Let’s say you’ve started with Twitter. Now what? Your business can hardly be broken down in 140-character posts. Twitter can be incredibly relevant to your business–here’s how to use it well: Link to relevant breaking news. A tweet does not have to contain all the details–just the headline and then a link (using a URL [...]
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Make Your News Section Noteworthy
Posted on January 26, 2011 at 11:18 am
The news you share needs to be insightful, informative and easy to read. Establish the firm as a thought-leader and active member of your market sector by posting links to upcoming events (speaking engagements, panel discussions, and the like). Reinforce your credibility by being transparent with source links and proper attribution. Allow readers to search [...]
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Overheard at Marketing Partners Forum 2011
Posted on January 21, 2011 at 3:02 pm
Hopefully you were able to hear my panel on social media this week at the Marketing Partner’s Forum in Phoenix, AZ. Here are some comments overheard from the conference: “This is the most unhappy group of in-house counsel I’ve heard in years.” “Remember: you are not just competing with other outside counsel – it is [...]