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Tag: Google AdWords
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Revealed: Google’s most expensive keywords
Posted on April 30, 2012 at 3:02 pm
Earlier this month, Google held its quarterly earnings call with various members of the financial community. As expected, paid search was the breadwinner for the search giant, accounting for roughly 97% of their total revenue. From Q3 2010 through Q2 2011, Google’s paid search business brought in $32.2 billion out of a total $33.3 billion. [...]
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Breathing New Life Into Print Advertising
Posted on March 3, 2011 at 11:38 am
You may have noticed odd-looking square icons on print materials, such as advertising in magazines, brochures or theater programs. By either downloading an application on your mobile smart phone or simply taking a photo and sending it via SMS, you can scan these icons in order to further interact with a subject, brand, product or [...]
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Effective Landing Pages: Converting the User to a Buyer
Posted on February 16, 2011 at 4:27 pm
Here is the situation: I’ve convinced my team and management to move forward with an SEM campaign. I’ve carved out money in our budget for the pay-per-click ads, determined the services I want to promote, finalized keyword groups and ad copy, and have given Google AdWords the greenlight to start. But, assuming everything goes according [...]
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PETA Saves Millions
Posted on February 10, 2011 at 10:19 am
Not animals but dollars. PETA’s risqué ads were once again rejected by the network for this year’s Super Bowl. Last year’s “Veggie Love” was guillotined by NBC’s censors and this year’s effort of slices and dices (a collection of outtakes from the 2010 ad effort) fared no better. Doesn’t matter. The millions PETA kept in [...]
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Online Popularity in the Internet High Cafeteria
Posted on December 30, 2010 at 5:13 pm
I’ve been saying for years that the Internet is like a high school cafeteria – it’s essential a popularity contest to achieve top status whether it is the first page of Google’s search rankings, hot blogger status, or having the most influential social network. Turns out I’m in good company: Tom Weber’s article yesterday in [...]
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Do Not Track
Posted on December 3, 2010 at 2:48 pm
In the world of marketing, honing in on our target market is key to any successful advertising or branding campaign. No firm wants to waste money on any marketing that will never reaches their target audience. As the Internet has evolved, the popularity of online advertising has skyrocketed. Part of this increase is due to [...]