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Make Paid Search Ads Work Better
Posted on October 20, 2010 at 1:07 pm
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Make Paid Search Ads Work Better Here’s how to optimize your SEM campaign: Determine your budget – the number of keywords and how competitive those are will give you a cost range. Put [...]
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Digital Marketing: The Facts and Future of Professional Services Marketing
Posted on October 27, 2009 at 11:50 am
Having an effective Web presence means so much more than just putting up a Web site. Professional services marketers can now choose from a mind-boggling collection of online tools to attract, inform and retain clients. Which ones should you choose to meet which objectives? How do you measure ROI? On October 22, we set forth [...]
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Web 2.0 Might Get You Found but Not Remembered
Posted on June 5, 2009 at 3:37 pm
I sat in the audience at a web 2.0/social media presentation recently with the goal of trying to figure out the best way forward for our clients and our own business—yes, GB blogs, tweets, links in, buys adwords, follows analytics, etc … but we always look to be better.