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Effective Landing Pages: Converting the User to a Buyer
Posted on February 16, 2011 at 4:27 pm
Here is the situation: I’ve convinced my team and management to move forward with an SEM campaign. I’ve carved out money in our budget for the pay-per-click ads, determined the services I want to promote, finalized keyword groups and ad copy, and have given Google AdWords the greenlight to start. But, assuming everything goes according [...]
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The Perils of SEO
Posted on February 14, 2011 at 1:26 pm
By now even your grandmother has seen the New York Times Sunday article on “Search Optimization and Its Dirty Little Secrets“, and it’s made even the search savvy among us shake our heads in disgust. It seems that in every meeting I attend these days SEO is raised as a topic, and there are a [...]
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Online Popularity in the Internet High Cafeteria
Posted on December 30, 2010 at 5:13 pm
I’ve been saying for years that the Internet is like a high school cafeteria – it’s essential a popularity contest to achieve top status whether it is the first page of Google’s search rankings, hot blogger status, or having the most influential social network. Turns out I’m in good company: Tom Weber’s article yesterday in [...]
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Taking Our Own Medicine: A Blogging Prescription
Posted on December 7, 2010 at 4:42 pm
A taste of our own medicine . . . Our studio made a concerted and strategic effort to revitalize our blog for the fourth quarter of 2010. We took our own medicine: put together a content calendar, assigned topics, encouraged and rewarded broad participation, and now we’re sharing the results. In month one, we saw [...]
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Google Trips, Then Recovers
Posted on December 2, 2010 at 3:43 pm
Did you see the article in Sunday’s New York Times article about the unscrupulous merchant who raised his Google rankings not by giving great service, but by doing just the opposite? In regards to ranking sites, Google has not cared whether the conversation was about Britney Spears’ open-wide taxi exits or Nelson Mandela’s inaugural address. [...]
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Make Paid Search Ads Work Better
Posted on October 20, 2010 at 1:07 pm
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Make Paid Search Ads Work Better Here’s how to optimize your SEM campaign: Determine your budget – the number of keywords and how competitive those are will give you a cost range. Put [...]