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Tag: Google Analytics
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Go Mobile!
Posted on October 13, 2010 at 5:29 pm
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Go Mobile! Make your site mobile-friendly (either the entire site or just a landing page). You must offer visitors who arrive there from another mobile site, a link that is also a mobile [...]
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Digital Marketing: The Facts and Future of Professional Services Marketing
Posted on October 27, 2009 at 11:50 am
Having an effective Web presence means so much more than just putting up a Web site. Professional services marketers can now choose from a mind-boggling collection of online tools to attract, inform and retain clients. Which ones should you choose to meet which objectives? How do you measure ROI? On October 22, we set forth [...]
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Listen to What Your Analytics Tell You
Posted on May 26, 2009 at 12:08 pm
You’ve heard the analogy, building a web site is like building a house. And it takes just about as long to do it well. As a result, after investing the time, expense and emotional capital to get the job done, most professional service firms simply move into their new site and do minimal upkeep. Some [...]