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Tag: Google
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Site of the Week: Common Crawl
Posted on February 5, 2013 at 11:16 am
We all know how Google got its start: whiz kids created an algorithm that ranks web pages. They also crawled the web by using software to visit every single page on the Internet, thus creating an incredible cache of online content. Commoncrawl.org is a nonprofit foundation whose mission according to their website, is, “dedicated to [...]
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The Browser Wars Saga
Posted on January 25, 2013 at 3:09 pm
If you hadn’t noticed, last week both Google Chrome and Mozilla Firefox began pushing upgrades for another new version of their respective browsers. Seems this is the latest chapter in the epic tale of the Browser Wars. Chrome is now up to version 24 and Firefox is on version 18. Both Mozilla and Google have [...]
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The Huge Gathering no one is Talking About
Posted on August 30, 2012 at 10:57 am
We’ve all seen it: metrics and studies showing that no one uses Google+ and how it just can’t compete with Facebook. So why do I have 150 new connections on Google+ in three weeks, and more posts than I see on Facebook in a month? The issue with all of this is that the metrics [...]
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Search Strategy: Law Firm Keywords
Posted on August 1, 2012 at 5:41 pm
We often hear the request “rank on the first page” in relation to search strategy without much context. I always explain that everyone wants to rank at the top of Google rankings and you first need to know basic metrics about your desired keywords to get where you want to be. Research from Search Engine Land [...]
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Google Snippets Update – What’s in a Title?
Posted on July 26, 2012 at 3:03 pm
Among the daily changes to Google’s algorithm, a recent adjustment had SEO experts scratching their heads. The new Google Snippets update changes the way we strategically determine titles and title tags. Here’s a quick rundown of the modifications: For long titles and title tags, search results will now show a truncated title tag with higher keyword [...]
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Will Companies Flock to New Twitter Branding?
Posted on December 22, 2011 at 11:57 am
What is a marketer to do with the ever-expanding world of social media? Lately it seems that every time you turn around, someone else seems to be launching a new site with opportunities of extending your brand reach. First there was Facebook. Then, last month, Google+ opened for business. Now there’s Twitter, which has just [...]