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Tag: Google
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Site of the Week: Google+
Posted on July 7, 2011 at 2:43 pm
Site: https://plus.google.com/ With Google+, Google takes another run at becoming the dominant social media network. While Gmail, YouTube, and Blogger have gained many fans, Google Wave and Google Buzz have failed to threaten Facebook and Twitter because they haven’t attracted the base needed to make them successful. Here we go again. Google+ integrates several of [...]
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The Perceived Tug of War Between Google and Yahoo
Posted on June 8, 2011 at 10:04 am
A recent article from AdAge stated that Google, as reported by IDC, has just taken the number one spot in selling online display advertising, pushing long-standing Yahoo into second place. Just this year Google’s market share has grown 14.7% in the first quarter, whereas Yahoo’s share only grew 12.3% (a decline from last years 13.3%). [...]
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Turn Your Focus
Posted on May 9, 2011 at 9:47 am
All too often, we focus on ourselves. It’s a natural tendency, particularly in the business world where our marketing efforts generally promote our own companies. But what if, just for a second, we turned our focus to those who benefit from working with us. Google did just that in a spot that aired last week [...]
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The Perils of SEO
Posted on February 14, 2011 at 1:26 pm
By now even your grandmother has seen the New York Times Sunday article on “Search Optimization and Its Dirty Little Secrets“, and it’s made even the search savvy among us shake our heads in disgust. It seems that in every meeting I attend these days SEO is raised as a topic, and there are a [...]
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Designing an Effective and SEO-Friendly Website
Posted on June 4, 2010 at 3:46 pm
You will learn: 1. How SEO works. 2. Guidelines to SEO success. 3. Steer clear of “black hat” tactics. There are several steps you will need to take when preparing, planning and executing your site that will make—or break—the success of your rankings in Google and other search engine results. Search Engine Optimization (SEO) should [...]
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SEO. Mother’s Milk. A Primer for the Unborn.
Posted on February 2, 2010 at 11:33 am
There are three legs to getting found in today’s market: A clear brand message A Web site that’s differentiated from your competitors, and An online Web strategy that promotes search engine optimization. Search Engine Optimization (SEO) is the first leg of an effective online Web strategy, but SEO is a black box to most Web [...]