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Tag: Information Design
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Site of the Week: McKinsey & Company
Posted on April 25, 2011 at 10:45 am
Website: www.mckinsey.com Lessons to be Learned: McKinsey Delivers But Not “Just In Time” You would expect McKinsey to deliver an excellent, thoughtful Internet experience. They have at last. Several design features, particularly the homepage, deliver on principles we hold dear: information design styled for the scanning reader, thought leadership, a key brand message and humanization [...]
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A New Generation of Technological Interaction
Posted on April 7, 2011 at 11:19 am
There’s a good chance that you’ve come across an already widely adopted “next-gen” technology, whether it’s a touch screen, artificial intelligence or motion tracking. While the majority of these new technologies are still being used for entertainment purposes, more and more researchers and hobbyists are finding uses for them in our everyday lives. What once [...]
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ABA Is Clear On Calories
Posted on April 1, 2011 at 8:43 am
Clear on Calories “Journey” TV Ad from American Beverage Association on Vimeo. The American Beverage Association enlisted Greenfield/Belser’s help for their “Clear on Calories” initiative. The result, a simple yet effective display of calorie counts on beverages across the country. Watch their new commercial above that showcases their new initiative and read the full story at [...]
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Stick Out Like a Sore Thumb…
Posted on March 22, 2011 at 1:03 pm
…or a porcupine in a pillow factory. Your pick. The point is, when it comes to presentation tools, Powerpoint seems to do more harm than good when it comes to memories and positive vibes. We all know you need to stand out. We all know you need to not overwhelm with slide bloat. We all [...]
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Site of the Week: The Chase
Posted on March 14, 2011 at 11:56 am
Website: TED: Ads Worth Spreading: The Chase Lessons to be Learned: With an abundance of video editing software that is often built into computers now, anyone can create a video and post it online. But it’s another thing entirely to develop a video that someone will actually watch. The Chase showcases the different software and [...]
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New Content Management System Transforms User Experience
Posted on February 23, 2011 at 11:20 am
Version 6 of Point & Clique is an entirely new content management engine that puts marketers in firm control of their website with a transformed user experience powered by intuition. Based on over ten years of experience with earlier systems and 30 years of experience branding services, we have redesigned the philosophy, structure and interface [...]