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Tag: Innovation
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Hungry For New Media Ideas?
Posted on March 19, 2012 at 3:38 pm
Marketers should take note of an interesting article in yesterday’s New York Times about the promotional campaign for “The Hunger Games” movie, which opens this coming Friday. The campaign is a mix of old and new media, but the lion’s share of the spending, by movie maker LionsGate, is digital. The digital focus has resulted in [...]
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Site of the Week: Stickman
Posted on March 7, 2012 at 4:50 pm
Site of the Week: http://www.drawastickman.com/ The Stickman website brings the user drawings to life through scenarios by asking the user to draw items to move Stickman through his journey. It’s a fun website that holds your attention and allows you to interact in a unique way. This type of personalization is something that we preach [...]
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Site of the Week: Wyatt Tarrant & Combs
Posted on February 9, 2012 at 11:42 am
Site of the Week: http://www.wyattfirm.com/ Congratulations to Wyatt Tarrant & Combs on the launch of their fantastic new website! With a home page focused on client success stories, the firm delivers exactly what our research tells us their clients really want to hear—what they have done and for whom. Check it out for yourself at http://www.wyattfirm.com/ . For [...]
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Site of the Week: Monoface
Posted on February 6, 2012 at 8:36 am
Site of the Week: http://www.mono-1.com/monoface/main.html “The future belongs to the simpleminded.” And the creative agency Mono believes just that. In a truly unique way to showcase their clients, Mono created the Monoface website, which brings new meaning to seeing a company up close and personal. Picture your co-workers morphed into Mr. Potato Head. On a blank [...]
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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App of the Week: iTunes U
Posted on January 25, 2012 at 4:26 pm
App of the Week: http://itunes.apple.com/us/app/ It’s not often that a company tries to revolutionize an industry outside itself. But Apple is doing just that. The company is attempting to revolutionize the education industry by providing inexpensive, interactive and engaging alternatives to university textbooks. Lost in the shuffle of the Digital Textbook announcement was a new iPhone [...]