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Tag: Legal Industry
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2012 InnovAction Awards
Posted on May 10, 2012 at 1:01 pm
The College of Law Practice Management is calling all innovative law firms, lawyers and other legal service providers to enter into the 2012 InnovAction Awards. If your firm or organization is currently engaging in innovative and cutting-edge efforts within the legal industry, please take the time to enter! Awards will be handed out at the [...]
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The Argument For Small Firms
Posted on March 29, 2012 at 8:58 am
Channeling the recent Corporate Counsel article “Bye Bye Big Firm.” As a buyer of legal services it’s your job to keep costs low, now more than ever in this tough economy. It is no longer the case that the safest route for clients is to use the larger, well-known firms to provide all their legal [...]
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Devine Millimet Wins First Place at LMANE Your Honor Awards
Posted on March 6, 2012 at 9:58 am
Congratulations to our friends at Devine Millimet for winning first place in the advertising campaign category for the LMA New England Your Honor Awards! The goal of the Devine Inspiration campaign was to further connect Devine Millimet with the smart results they help clients achieve. The solution was an ad campaign that pairs “Devine” headlines with results-focused [...]
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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Site of the Week: Hahn & Hessen
Posted on December 13, 2011 at 2:55 pm
Site of the Week: http://hahnhessen.com/ Congratulations to Hahn & Hessen on the launch of their new website and brand! Hahn & Hessen is a mid-sized, commercial-oriented law firm that focuses on finance, debt and commercial businesses. Their attorneys represent industry leaders in all aspects of banking, corporate finance, securities transactions, commercial litigation and alternative dispute resolution, [...]
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Four Reasons Why Legal Marketing Has No Future: Part III
Posted on December 2, 2011 at 11:59 am
Reason #3 Failure to Respect the Buyer Our research, confirmed again and again over 20 years, tells us that buyers wear their industry hat when looking for legal services. In other words, buyers have no interest at all in dealing with a law firm’s internal organizational battle over specialties. They want industry expertise. They want [...]