Brand Thinking
Search
collapseView By Tag
collapse- Advertising
- Blogging
- Branding
- Design
- Digital Cookbook
- Information Design
- Innovation
- Marketing
- Mobile
- On Branding
- Online Advertising
- Online Communications
- On Technology
- Professional Services
- SEO
- Site of the Week
- Site Usability
- Social Media
- Social Networking
- Thought Leadership
- Web Design
- Web Development
Trending Topics
Advertising Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry LinkedIn Marketing Mobile On Branding Online Advertising Online Communications On Technology Print Communication Professional Services Research SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web DevelopmentBrand Thinking Blog
Tag: Legal Industry
-
Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
-
Site of the Week: Hahn & Hessen
Posted on December 13, 2011 at 2:55 pm
Site of the Week: http://hahnhessen.com/ Congratulations to Hahn & Hessen on the launch of their new website and brand! Hahn & Hessen is a mid-sized, commercial-oriented law firm that focuses on finance, debt and commercial businesses. Their attorneys represent industry leaders in all aspects of banking, corporate finance, securities transactions, commercial litigation and alternative dispute resolution, [...]
-
Four Reasons Why Legal Marketing Has No Future: Part III
Posted on December 2, 2011 at 11:59 am
Reason #3 Failure to Respect the Buyer Our research, confirmed again and again over 20 years, tells us that buyers wear their industry hat when looking for legal services. In other words, buyers have no interest at all in dealing with a law firm’s internal organizational battle over specialties. They want industry expertise. They want [...]
-
Four Reasons Why Legal Marketing Has No Future: Part II
Posted on November 29, 2011 at 11:57 am
Reason #2 Modern Law Firms Are Born-Again Solo Silos Law firms are actually gawky, awkward vehicles for business. Lawyers have been for centuries raised to perform solo. Even today, individuals are encouraged to ‘build their own practice’ from a young age as practice specialists. As owners of their own practice, they are in competitive conflict [...]
-
Marketing: Industry Focus Is the Holy Grail
Posted on September 21, 2011 at 2:32 am
Last week I sat on a panel with Deb McMurray (Content Pilot) and John Simpson (Hubbard One), moderated by John Buchanan (Howard Rice) at Legal Tech SF. Per usual, we had a blast and, based on the evaluations, the audience did, too. Even as I was up and about ranting on the latest web trend, [...]
-
What’s App and What’s Crap?
Posted on November 11, 2010 at 10:44 am
You will learn: 1. Why apps matter to your firm. 2. Things to consider when building an app. 3. What makes a good app. “There’s an app for that”-really? Marketers everywhere have become app happy as they work to make their offerings more and more accessible and valuable in an increasingly mobile world. For many, [...]