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Tag: Legal Industry
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Four Reasons Why Legal Marketing Has No Future: Part II
Posted on November 29, 2011 at 11:57 am
Reason #2 Modern Law Firms Are Born-Again Solo Silos Law firms are actually gawky, awkward vehicles for business. Lawyers have been for centuries raised to perform solo. Even today, individuals are encouraged to ‘build their own practice’ from a young age as practice specialists. As owners of their own practice, they are in competitive conflict [...]
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Marketing: Industry Focus Is the Holy Grail
Posted on September 21, 2011 at 2:32 am
Last week I sat on a panel with Deb McMurray (Content Pilot) and John Simpson (Hubbard One), moderated by John Buchanan (Howard Rice) at Legal Tech SF. Per usual, we had a blast and, based on the evaluations, the audience did, too. Even as I was up and about ranting on the latest web trend, [...]
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What’s App and What’s Crap?
Posted on November 11, 2010 at 10:44 am
You will learn: 1. Why apps matter to your firm. 2. Things to consider when building an app. 3. What makes a good app. “There’s an app for that”-really? Marketers everywhere have become app happy as they work to make their offerings more and more accessible and valuable in an increasingly mobile world. For many, [...]
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Darth Vader and the Law
Posted on September 30, 2010 at 9:16 am
(Image from www.starwars.com, a property of Lucas Online) I think it was 1992, relatively early on in legal marketing. A petite woman came up to our booth at the ALA Conference that year, tense, her arms stiff by her side, fists clenched and spit between her teeth, “You have ruined the law! You probably think [...]
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“LMA Core Competencies” Series: Branding
Posted on June 10, 2010 at 12:44 pm
This article appears as it was seen in the Legal Marketing Association‘s Strategies magazine in April/May 2010: In the March 2010 issue of Strategies, the LMA International Education Committee introduced five of the 10 core competencies. As Amy K. Smith, co-chair of the committee explained in her article: “The Core Competencies are the common threads [...]
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LMA “Your Honor Award” Winners Announced
Posted on March 11, 2010 at 4:01 pm
This just in! We extend congratulations to the following clients for being named “Your Honor Award” winners by the Legal Marketing Association: Choate Hall & Stewart LLP (Events, 3rd place) Gesmer Updegrove LLP (Website, 1st place: View video of the announcement here.) Hemenway & Barnes LLP (Identity, Honorable Mention; Firm-wide, office or practice group brochure, [...]