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Going From Wallflower to the Life of the Party
Posted on September 10, 2012 at 12:10 pm
Your company has a Facebook or Twitter page, but how you use each probably differs. Do you simply auto-tweet as you push new blogs or white papers? Do you promote your events and conference dates? Does your Facebook page have pictures of employees or conference booths, or does it contain only text posts? How many [...]
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Forget social media! Let’s talk about thought leadership distribution & engagement
Posted on July 6, 2012 at 5:43 pm
As CEOs everywhere roll their eyes at the sheer mention of social media, hear me out. Forget everything you know about, and even the phrase, social media. You need a method of engaging your clients and communities through your thought leadership. Everyone wants to be heard and if you are an expert in your field [...]
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11 Tips for Increasing Blog Rankings on Search Engines
Posted on December 16, 2011 at 12:28 pm
Here are a number of tips that can help get your blog better visibility, which in turn will increase its search engine rankings: Links 1. Use your social media to promote the blog. New posts are great content for these mediums. (post to Facebook and Twitter and link back to your blog). 2. Continue to [...]
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Four Steps to Creating Content for a Social Media Community
Posted on December 8, 2011 at 3:31 pm
We just finished reading Radian6’s November 2011 eBook “Four Steps to Creating Content for a Social Media Community.” We are happy to say that it is choc-a-block full of great advice for anyone looking to improve the content and reach of their social media. The book explains how to combine your expertise and enthusiasm [...]
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Keep Up With Your Firm’s Alumni-The First Course
Posted on March 18, 2011 at 9:00 am
Let’s face it, breaking up is hard to do. But when your firm loses a valuable employee, it doesn’t have to mean goodbye forever. In fact, some of your best future referrals–or even clients–will come from your alumni. Here’s how to build a platform to stay in touch: Don’t leave the connection in the hands [...]
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Social Media Changing Inter-Personal Relationships
Posted on March 16, 2011 at 9:32 am
It appears social media is changing interpersonal relationships today. Due to the growth of Facebook, LinkedIn, Twitter and other social media outlets, people now “feel more connected to one another on a more intimate level,” despite the fact they may have never met in person or met only a few times. Based on all of [...]