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Tag: LinkedIn
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Generate Leads with Social Media
Posted on November 3, 2010 at 11:00 am
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Generate Leads with Social Media Analyze the activity on social media sites; for example, what’s going on for lawyers or accountants? Who shows up? What’s the conversation about? Launch a blog based on [...]
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Use LinkedIn for Lead Generation
Posted on October 6, 2010 at 11:42 am
At Greenfield/Belser, we thought you’d appreciate some brief, practical ways to integrate your online strategy with your marketing plan. So, every week or until we’re totally exhausted, we’re going to offer a digital recipe for your delectation. Dig in. Enjoy! Use LinkedIn for Lead Generation Everyone seems to be on LinkedIn, and it’s the most [...]
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Is Your Firm on LinkedIn?
Posted on September 30, 2010 at 1:00 pm
For most professionals, LinkedIn is a way to look for connections at other firms, search for job openings and learn more about a firm based on who else works there. The site’s model was centered mainly around individuals, but recent enhancements by LinkedIn will change how users view firms through the new Company Profile features. [...]
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Digital Marketing: The Facts and Future of Professional Services Marketing
Posted on October 27, 2009 at 11:50 am
Having an effective Web presence means so much more than just putting up a Web site. Professional services marketers can now choose from a mind-boggling collection of online tools to attract, inform and retain clients. Which ones should you choose to meet which objectives? How do you measure ROI? On October 22, we set forth [...]
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A Course in Social Networking
Posted on June 1, 2009 at 10:33 am
Nothing could be more topical for professional services marketers than social networking. While the jury is out on the effectiveness of these tools, none of us is willing to sit on the beach while the Next Big Wave washes over us. So, let’s explain to your folks why you have carpal thumb syndrome.
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Does the New Form of Social Networking Matter to You?
Posted on October 15, 2007 at 5:02 pm
We explore three of the most popular social networking sites and offer some insights about their implications for your marketing and recruiting efforts.