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Tag: LinkedIn
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Social Networking Now Top Recruiting Tool
Posted on February 24, 2011 at 9:58 am
You may not be worried about recruiting as your firm crawls out of the Great Recession. If not, you’re in the minority. Robert Half tells us 45% of all employees have their resume out. And those resumes, according to the December 2010 issue of HR Magazine are being found by recruiters (and HR professionals) using [...]
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Overheard at Marketing Partners Forum 2011
Posted on January 21, 2011 at 3:02 pm
Hopefully you were able to hear my panel on social media this week at the Marketing Partner’s Forum in Phoenix, AZ. Here are some comments overheard from the conference: “This is the most unhappy group of in-house counsel I’ve heard in years.” “Remember: you are not just competing with other outside counsel – it is [...]
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Generate Leads with Social Media
Posted on November 3, 2010 at 11:00 am
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Generate Leads with Social Media Analyze the activity on social media sites; for example, what’s going on for lawyers or accountants? Who shows up? What’s the conversation about? Launch a blog based on [...]
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Use LinkedIn for Lead Generation
Posted on October 6, 2010 at 11:42 am
At Greenfield/Belser, we thought you’d appreciate some brief, practical ways to integrate your online strategy with your marketing plan. So, every week or until we’re totally exhausted, we’re going to offer a digital recipe for your delectation. Dig in. Enjoy! Use LinkedIn for Lead Generation Everyone seems to be on LinkedIn, and it’s the most [...]
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Is Your Firm on LinkedIn?
Posted on September 30, 2010 at 1:00 pm
For most professionals, LinkedIn is a way to look for connections at other firms, search for job openings and learn more about a firm based on who else works there. The site’s model was centered mainly around individuals, but recent enhancements by LinkedIn will change how users view firms through the new Company Profile features. [...]
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Digital Marketing: The Facts and Future of Professional Services Marketing
Posted on October 27, 2009 at 11:50 am
Having an effective Web presence means so much more than just putting up a Web site. Professional services marketers can now choose from a mind-boggling collection of online tools to attract, inform and retain clients. Which ones should you choose to meet which objectives? How do you measure ROI? On October 22, we set forth [...]