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Tag: Logo
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Hamburgers, Logos and Branding
Posted on October 23, 2012 at 4:34 pm
So, my favorite fast food place for hamburgers is changing their look. Wendy’s announced last week that they are updating their logo for the first time since 1983! This marks the only the fifth time they have done this since the franchise was founded in 1969, and it may have been a bit overdue in [...]
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Jersey or billboard?
Posted on April 19, 2012 at 2:00 pm
According to a recent New York Times article, if you’re in the NBA you soon might be asking this very question when looking at an official team jersey. Bulls and Celtics jerseys were recently tested in three new formats, each displaying “a corporate name or logo–and were sartorial harbingers of the NBA’s future”. Sandomir said [...]
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It’s Monday, Your Brand Must Be Blue
Posted on April 2, 2012 at 10:08 am
What are the colors of the Top 100 Web Brands? Well according to this infographic, a big chunk are blue or near blue. Not that this is any surprise, since most clients appear on our doorstep wearing blue or wanting a blue suit. It’s a good choice since it reads “safe,” “traditional,” “trusted” and “secure.” [...]
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Gut Check, Followed by a Gutter Check
Posted on June 3, 2011 at 11:32 am
One of our more senior designers, Torsten Mayer-Rothbarth, sent this link around to the firm. http://www.someecards.com/2011/04/26/uncomfortably-sexual-company-logos While you’ll enjoy the unintended sexual innuendo in all of these logos, it reminds me of a rule we use in our studio that marketers would be wise to implement in their shops: At the middle and end of [...]
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So, What Do You Do Again?
Posted on June 29, 2009 at 4:20 pm
It is crucial in today’s market or any to communicate a unique message that clearly defines your business. And what do you think the forms the foundation getting that message across while distinguishing you from your competitors? You guessed it. A logo. A good logo. Seriously. If your logo looks professional your business looks professional. [...]