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Tag: Marketing
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Knock the Dust off Your Marketing Plan
Posted on September 27, 2012 at 12:51 pm
Some months, or perhaps even years ago, you put a marketing plan into place and it was brilliant. It brought in business and gave your company the recognition you wanted and needed. But now time has gone by and circumstances have changed—the economy as retreated, your industry has shifted and your client base is made [...]
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When Marketing Your Bank, Don’t Cross Dodd-Frank
Posted on September 5, 2012 at 5:11 pm
It’s a tough market out there for banks right now. The Wall Street scandals coupled with the recent debacles of Barclays and JP Morgan Chase have done a lot of damage to the overall reputation of the industry. Add to that an increase in unpopular fees for bank services and some aggressive marketing by credit [...]
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Site of the Week: Quirky.com
Posted on August 13, 2012 at 4:19 pm
Quirky.com is about the power of social collaboration. It creates products and services through a collective effort: testers, critics and designers work together on the site to make products that are eventually bought by major retailers like Toys R Us and Bed Bath & Beyond. The site provides an inside look into product development and allows [...]
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Olympian Marketers Can Think Like Winners
Posted on July 30, 2012 at 4:36 pm
Just over a month ago, Bonnie Snyder Berkowitz wrote an article (Sunday, June 17, 2012, Washington Post) that I’ve kept in my bag for the start of the Olympics. I was afraid if I talked about it right away, you’d forget because there was no immediate reinforcement of the kind the actual Olympics gives. So [...]
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Reaching Inquiring Minds
Posted on July 25, 2012 at 2:30 pm
I think all professional services marketers will find the following two short articles interesting and thought provoking. To me, they were eye-catching and eye-opening. If you consider venture capital to be a professional service (I do), there are definitely lessons here to ponder. Foremost is the fact that brand leadership, as defined in the first article, is inextricably linked with [...]
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Forget social media! Let’s talk about thought leadership distribution & engagement
Posted on July 6, 2012 at 5:43 pm
As CEOs everywhere roll their eyes at the sheer mention of social media, hear me out. Forget everything you know about, and even the phrase, social media. You need a method of engaging your clients and communities through your thought leadership. Everyone wants to be heard and if you are an expert in your field [...]