Brand Thinking
Trending Topics
Advertising App of the Week Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web Development website designBrand Thinking Blog
Tag: Marketing
-
Why not go to market with “excellent work at low rates”?
Posted on June 21, 2012 at 3:21 pm
Recently, I made a presentation to lawyers on branding where I was challenged with this tired, old argument: “Clients only want excellent work at low rates. None of this [brand stuff] matters.” Should I just shoot myself or say, once again, clients want their problem to go away…by excellent work, shoddy work or no work (e.g., [...]
-
Managing Client Expectations
Posted on June 15, 2012 at 2:39 pm
I’m going to talk a little bit about something we in the industry have to deal with every day, managing a client’s expectations. Most of the time they fall into three major categories: how it is done?; how long will it take?; and, of course, what do I get for my money? Most clients for [...]
-
Professional Bios that Tell Your Story and Make Business Conversations Easier
Posted on June 5, 2012 at 2:29 pm
Often lost in all the high-minded and important talk about branding — brand strategy, brand positioning, brand identity, brand expression, etc. — is one of branding’s simplest purposes: making business conversations easier. That’s where something as rudimentary as a good biography can work its charms (assuming it has some). This point was made in stark [...]
-
Why I’m Betting On Facebook
Posted on May 14, 2012 at 12:36 pm
I’ve been chatting with our friends the past few weeks about the upcoming Facebook offering. Obviously, everybody wants in, but it doesn’t appear many who aren’t pension funds or the 1/10th of one percenters are likely to get a bite at the Apple (Oops, wrong company. Cuddle up with the ‘Book?). We bank with Smith Barney [...]
-
Moms Create Marketers
Posted on May 14, 2012 at 9:00 am
When my mother died two years ago, I hardly thought about it at all. I was busy with the arrangements and, frankly, done with the process of dying. It takes its toll. Caretakers are getting more sympathy for their troubles recently but the emphasis is and, should be, on the passing life. Lately, I have [...]
-
Knower, Learner, Marketing, Sales
Posted on May 14, 2012 at 8:26 am
A yearlong leadership program at the Stagen Institute in Dallas gave me any number of insights and strategies to improve our business performance, including the idea of Knowers v. Learners. It’s not rocket science. We present and behave predominately as knowers, having the answers to all things large and small, or as Learners; inquisitive, questioning. One [...]