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Tag: Marketing
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Hungry For New Media Ideas?
Posted on March 19, 2012 at 3:38 pm
Marketers should take note of an interesting article in yesterday’s New York Times about the promotional campaign for “The Hunger Games” movie, which opens this coming Friday. The campaign is a mix of old and new media, but the lion’s share of the spending, by movie maker LionsGate, is digital. The digital focus has resulted in [...]
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Online Marketing Strategies for Small Budgets
Posted on March 13, 2012 at 9:50 am
One of Greenfield/Belser’s senior strategists, Kim Proxmire, recently wrote an article on online marketing strategies for companies with small budgets. Here is an excerpt: There’s no reason a smaller firm’s online marketing program can’t be just as successful as a megafirm’s—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, [...]
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How to Create a Strategic Marketing Plan
Posted on February 2, 2012 at 11:51 am
One of Greenfield/Belser’s senior strategists, Kim Proxmire, recently wrote an article on how businesses can create a strategic marketing plan. Here is an excerpt: Even in a compromised economy, the only bad marketing is no marketing. Only slightly better than no marketing is aimless marketing, with no strategic plan—particularly when resources are thin and competition [...]
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Greenfield/Belser Holiday Cards Rank Highly This Season
Posted on January 12, 2012 at 11:46 am
Congratulations to our client McMillan whose holiday card was ranked by Precedent Magazine as one of the top five law firm holiday cards in 2011. This year our charge was to deliver holiday delight while highlighting the firm’s reach across Canada and beyond. With well wishes from each of McMillan’s office locations, we did just that in [...]
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Greenfield/Belser’s Annual Holiday Book Mailer
Posted on December 21, 2011 at 7:49 am
As we embark on the holiday season, its easy to get sucked into last minute deadlines, meetings and project madness. Taking on our Annual Holiday Mailer unites our employees. We all pitch in with wrapping, stuffing and packaging the mailer. It gives us a much-needed break to remember what the season is all about. Each [...]
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Branding Blunders
Posted on December 20, 2011 at 1:49 pm
A bald man in a white muscle tee. The “swoosh.” Two golden arches. A panda bear on all fours. These images, the logos for Mr. Clean, Nike, McDonald’s and the World Wildlife Fund, respectively, are intimately connected to the brands they convey. Whether you are selling a floor cleaner or promoting a charity, your branding [...]