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Tag: Media Buying
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Because That’s Where Your Buyers Are
Posted on August 22, 2011 at 10:47 am
To us, using the Internet to promote your professional services firm should be a no-brainer. Cost per thousand is far less than print and pinpoint targeting comes with the medium. And now there’s new evidence that the Internet is where your buyers are, according to the International Advertising Bureau. Their recent study shows that [...]
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Breathing New Life Into Print Advertising
Posted on March 3, 2011 at 11:38 am
You may have noticed odd-looking square icons on print materials, such as advertising in magazines, brochures or theater programs. By either downloading an application on your mobile smart phone or simply taking a photo and sending it via SMS, you can scan these icons in order to further interact with a subject, brand, product or [...]
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PETA Saves Millions
Posted on February 10, 2011 at 10:19 am
Not animals but dollars. PETA’s risqué ads were once again rejected by the network for this year’s Super Bowl. Last year’s “Veggie Love” was guillotined by NBC’s censors and this year’s effort of slices and dices (a collection of outtakes from the 2010 ad effort) fared no better. Doesn’t matter. The millions PETA kept in [...]
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Another Use for In-Line Ads
Posted on January 3, 2011 at 11:48 am
Website: Sites that contain in-line ads. Lessons to be learned: Online ads are everywhere, popping up as you open a new window, appearing on sidebars of websites and more recently, showing up as you scroll over certain phrases on websites. For example, Gourmet.LovetoKnow.com displays in-line ads throughout their recipes. As the user scrolls over “bake” [...]
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Do Not Track
Posted on December 3, 2010 at 2:48 pm
In the world of marketing, honing in on our target market is key to any successful advertising or branding campaign. No firm wants to waste money on any marketing that will never reaches their target audience. As the Internet has evolved, the popularity of online advertising has skyrocketed. Part of this increase is due to [...]
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Part 3: The Fifth Dimension – Display Advertising
Posted on April 10, 2008 at 4:25 pm
In this final installment of “The Fifth Dimension,” we want to introduce you to the world of display advertising.