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Tag: On Branding
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The Downton Abbey Express: All Change?
Posted on January 18, 2013 at 4:16 pm
For many months, uneasy questions have plagued us: Would Mary and Matthew make it down the aisle? Does the strangely-sideburned O’Brien have another nasty scheme up her sleeve? What is in store for Sybil and her working-class husband, Branson? Will Anna ever stop referring to her husband as “Mr. Bates?” Fortunately, relief is here. Yes, [...]
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Marketing Your New Office
Posted on January 11, 2013 at 4:18 pm
Few things convey achievement and growth more powerfully than opening a new location. Done right, it lets potential and existing clients view your firm as a rising star. As with any new service or product entering a competitive market, branching out can also be risky. Assuming you’ve done your due diligence in researching your market, [...]
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Branding Resolutions
Posted on January 7, 2013 at 5:39 pm
Most of our New Year’s resolutions last about 5 minutes. As clinical psychologist Dr. John Norcross sees it, the majority of resolutions fizzle because goals are set too broadly or are too vague. His advice? Start “by making realistic, attainable goals. We say, if you can’t measure it, it’s not a very good resolution because [...]
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Site of the Week: Pal’s
Posted on November 30, 2012 at 12:50 pm
What do burgers, milkshakes, hot dogs and a creative website all have in common? They are all staples of Pal’s, a local fast food chain in northeast Tennessee. Pal’s website offers a unique navigation that takes the user on a ride through the site. The retro look of the site is true to the Pal’s [...]
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The Marketing Ecosystem: Brand Management Tools
Posted on October 30, 2012 at 10:28 am
So, you’ve created a memorable website with modern, eye-catching graphics and pushed out some snappy copy in your new marketing materials. Your staff bios sing. Your mailers look polished. Your brand promise truly encapsulates your firm’s offerings. Your brand has arrived! Now all you have to do is keep your website and brand collateral synchronized [...]
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2012 Olympics Take Place in ‘1984’
Posted on July 31, 2012 at 4:44 pm
Paging Winston Smith. While the Olympic games are in full swing, a group of thought police known as The Olympic Delivery Authority is sweeping the “Olympics Brand Exclusion Zone,” looking for any suspected infringement of sponsoring brands, such as Coke and Adidas. The enforcers go armed with a long list of banned words, including: [...]