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Tag: On Branding
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Integrated Marketing: Persistence is Crucial
Posted on May 15, 2012 at 12:00 pm
In a recent column published in Businessweek, Steve McKee hones in on what he describes as, “public enemy No.1 in today’s marketing environment: fragmentation”. Fragmentation is the gradual decay of a company’s core message and brand as it is spread across different channels of communication. Companies have a wide variety of options when deciding where [...]
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Site of the Week: Rock3rs
Posted on May 10, 2012 at 12:48 pm
Rock3rs, based in New York City, is a dynamic team of design thinkers consisting of architects, interior designers, web designers and developers who shape and build creative strategies. I chose Rock3rs for Site of the Week because I was impressed with the clever vertical scrolling navigation between interior pages, the collapsible/expandable ad and the option [...]
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The Mad Men Branding Invasion
Posted on April 9, 2012 at 4:23 pm
“Nostalgia – it’s delicate, but potent… it’s a twinge in your heart far more powerful than memory alone…. it takes us to a place where we ache to go again.” [...]
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It’s Monday, Your Brand Must Be Blue
Posted on April 2, 2012 at 10:08 am
What are the colors of the Top 100 Web Brands? Well according to this infographic, a big chunk are blue or near blue. Not that this is any surprise, since most clients appear on our doorstep wearing blue or wanting a blue suit. It’s a good choice since it reads “safe,” “traditional,” “trusted” and “secure.” [...]
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Your Website’s First Impression: Was It Good For You?
Posted on March 26, 2012 at 11:47 am
First impressions count and, as you’ve guessed, you don’t get a second chance. The first tangible evidence a buyer has of most firms is their website. We all agree, right, that your website must be compelling? Yet time after time, businesses introduce themselves to the world with an unfocused message, trite images and rubbery language [...]
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]