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Tag: On Technology
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Lesson Learned From Starbucks’ Mobile Website
Posted on December 9, 2011 at 7:46 am
The explosion in the growth of smartphones has disrupted the market and many firms have responded. Today it was announced that since the inception of Starbucks’ mobile app two years ago, which allows users to pay for their drinks via a personal barcode, Starbucks has hosted 26 million mobile transactions. That staggering number should emphasize the importance [...]
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Making Text Interactive
Posted on November 17, 2011 at 9:03 am
Have you ever been exploring content on the web and wanted more information about a subject? Perhaps you have been reading a recipe and seen a simple statement along the lines of “1 banana has 105 calories.” Now, what if you wanted to calculate that with 2 bananas or 3? Normally, you would step outside [...]
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The Death of Flash
Posted on November 15, 2011 at 3:07 pm
I know it’s not dead yet, but Flash is going the way of other dying internet plug-ins, and if trends are any indicator, it won’t be long until the king of online cartoons, gaming and videos is as dead as a Netscape Navigator. You see, the internet world of tomorrow wants universal access and users [...]
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A New Generation of Technological Interaction
Posted on April 7, 2011 at 11:19 am
There’s a good chance that you’ve come across an already widely adopted “next-gen” technology, whether it’s a touch screen, artificial intelligence or motion tracking. While the majority of these new technologies are still being used for entertainment purposes, more and more researchers and hobbyists are finding uses for them in our everyday lives. What once [...]
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Stick Out Like a Sore Thumb…
Posted on March 22, 2011 at 1:03 pm
…or a porcupine in a pillow factory. Your pick. The point is, when it comes to presentation tools, Powerpoint seems to do more harm than good when it comes to memories and positive vibes. We all know you need to stand out. We all know you need to not overwhelm with slide bloat. We all [...]
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The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]