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Tag: Online Advertising
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Engaging Designs in Online Advertising
Posted on March 22, 2012 at 8:00 am
I wanted to share an ad with you from the Obama campaign – but don’t worry I’m not getting political on you. Check out the design, interactivity and share-ability of this ad. It has video links (it plays video once you land on the ad) and relevant articles. What’s also cool is that it’s a [...]
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Will Companies Flock to New Twitter Branding?
Posted on December 22, 2011 at 11:57 am
What is a marketer to do with the ever-expanding world of social media? Lately it seems that every time you turn around, someone else seems to be launching a new site with opportunities of extending your brand reach. First there was Facebook. Then, last month, Google+ opened for business. Now there’s Twitter, which has just [...]
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Facebook VS the FTC: Skating By
Posted on December 12, 2011 at 4:04 pm
An ongoing battle between Facebook’s 800 million users and the Zuckerberg overlords is finally heading toward conclusion. The Federal Trade Commission (“FTC”) came down on the social behemoth for engaging in “unfair and deceptive” practices but limped away without enough of a fight. Whether you know it or not, Facebook has been sharing your personal [...]
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Hidden Danger in a Flood of Ads
Posted on September 2, 2011 at 11:17 am
Ad Week posted this article on embarrassing ad placements. As much as media managers try when placing a spider web-like buy across the Internet, especially with a flood of banner ads, you are destined to end up with some clumsy pairings. Check out these unintentional ad misplacements from Honda and Alaska Tourism. Much less likely [...]
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Flood the Market, or Target Your Buyers?
Posted on August 29, 2011 at 9:39 am
Professional services firms ask us what they can do to have their ads seem as familiar as those of companies that shower the Web with ads that everyone sees. Even more important than the issue of cost is the question: Would a flood of ads be their most effective strategy? Or is precise targeting more [...]
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Because That’s Where Your Buyers Are
Posted on August 22, 2011 at 10:47 am
To us, using the Internet to promote your professional services firm should be a no-brainer. Cost per thousand is far less than print and pinpoint targeting comes with the medium. And now there’s new evidence that the Internet is where your buyers are, according to the International Advertising Bureau. Their recent study shows that [...]