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Tag: Online Advertising
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The Perceived Tug of War Between Google and Yahoo
Posted on June 8, 2011 at 10:04 am
A recent article from AdAge stated that Google, as reported by IDC, has just taken the number one spot in selling online display advertising, pushing long-standing Yahoo into second place. Just this year Google’s market share has grown 14.7% in the first quarter, whereas Yahoo’s share only grew 12.3% (a decline from last years 13.3%). [...]
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Web Advertising Surpasses Newspaper Ad Revenues for the First Time
Posted on April 18, 2011 at 3:34 pm
The Wall Street Journal and other media sources are reporting on an Interactive Advertising Bureau and PWC study that shows “Web Advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media growth and surpassing newspaper ad revenue for the first time.” More insights to digest on here. In the face of these trends, [...]
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Breathing New Life Into Print Advertising
Posted on March 3, 2011 at 11:38 am
You may have noticed odd-looking square icons on print materials, such as advertising in magazines, brochures or theater programs. By either downloading an application on your mobile smart phone or simply taking a photo and sending it via SMS, you can scan these icons in order to further interact with a subject, brand, product or [...]
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Do Not Track
Posted on December 3, 2010 at 2:48 pm
In the world of marketing, honing in on our target market is key to any successful advertising or branding campaign. No firm wants to waste money on any marketing that will never reaches their target audience. As the Internet has evolved, the popularity of online advertising has skyrocketed. Part of this increase is due to [...]
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Make Banner Ads Work Harder
Posted on November 10, 2010 at 10:14 am
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Make banner ads work harder Increase the efficiency of your online advertising: Display your banner ad on sites that have a network of media properties, not just the one website. Analyze the campaign [...]
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What’s Going On With My Google Search Page?
Posted on October 8, 2010 at 11:18 am
It seems that every time we type in a search query on Google, we see changes to the results page. Welcome to the never-ending race to understand and catch new features. Our job as your digital marketers is to stay abreast of these changes, figure out how they affect your business, and make them work [...]