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Tag: Online Communications
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Email Marketing: Building Relationships is Key
Posted on November 21, 2012 at 4:38 pm
Despite the fact that it has been around for what seems like forever, email marketing remains an incredibly useful tool. From a business prospective, email is still one the most effective marketing tools. In fact, according to Forrester, a global research and advisory firm, over $1 billion was spent on email marketing last year. And [...]
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Go Baddy: How Go Daddy Lost its Authority
Posted on October 11, 2012 at 10:42 am
There’s a saying: it’s not what the story is, but the story you tell. Nowhere was that more apparent than with domain registrar Go Daddy’s recent multi-hour outage in early September, which knocked Go Daddy hosted services offline. This included websites, email and, of course, domain registration and DNS for thousands of sites. Meanwhile, a [...]
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Going From Wallflower to the Life of the Party
Posted on September 10, 2012 at 12:10 pm
Your company has a Facebook or Twitter page, but how you use each probably differs. Do you simply auto-tweet as you push new blogs or white papers? Do you promote your events and conference dates? Does your Facebook page have pictures of employees or conference booths, or does it contain only text posts? How many [...]
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Would You Buy a Used Car From This Font?
Posted on August 20, 2012 at 12:30 pm
Have a look at this: http://www.fastcodesign.com/1670556/are-some-fonts-more-believable-than-others Yes, interesting, indeed. The fonts in the collection are all purported to be “web safe.” What does THAT say? Baskerville, which like many fonts originated in calligraphy, has been around for 250 years or so, far longer than the other fonts. How in the world does the reader of [...]
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User Attention Span
Posted on July 6, 2012 at 2:32 pm
I’ve worked on a lot of websites and one thing I am often impressed by is how little many clients understand the basic behavior and attention span of the average user. According to Statistic Brain, most people have only an 8-second attention span (it might be even shorter). It follows that if you don’t engage [...]
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Managing Client Expectations
Posted on June 15, 2012 at 2:39 pm
I’m going to talk a little bit about something we in the industry have to deal with every day, managing a client’s expectations. Most of the time they fall into three major categories: how it is done?; how long will it take?; and, of course, what do I get for my money? Most clients for [...]