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Tag: Print Communication
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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Site of the Week: Neenah Paper
Posted on March 7, 2011 at 11:45 am
Website: NeenahPaper.com Lessons to be Learned: No, print is not dead but try getting a paper sample to test your creative instinct that your annual review would look better on an uncoated, rather than coated, stock. Paper companies have consolidated and disappeared from the local scene. Local distributors ignore anyone not needing a railroad car [...]
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Breathing New Life Into Print Advertising
Posted on March 3, 2011 at 11:38 am
You may have noticed odd-looking square icons on print materials, such as advertising in magazines, brochures or theater programs. By either downloading an application on your mobile smart phone or simply taking a photo and sending it via SMS, you can scan these icons in order to further interact with a subject, brand, product or [...]
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Reach Out and Touch
Posted on February 25, 2011 at 12:41 pm
Recently we designed a new identity system (logo, letterhead, etc) for a client. As we discussed printing and paper specifications, I was shocked to hear their relief and excitement when I suggested they engrave their letterhead. They love the look and high-touch feel of their stationery, which is currently engraved. They figured, in this, the [...]
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Bring Print to Life
Posted on February 15, 2011 at 9:34 am
Want a thrill? Go to www.gbltd.com and click on our 2010 Annual Review. You can (1) turn the pages, (2) zoom in on text, (3) see websites come alive just like Harry Potter’s Daily Prophet or (4) link directly to websites and, finally, (5) use a magnifying glass to get in closer to the page. [...]
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PETA Saves Millions
Posted on February 10, 2011 at 10:19 am
Not animals but dollars. PETA’s risqué ads were once again rejected by the network for this year’s Super Bowl. Last year’s “Veggie Love” was guillotined by NBC’s censors and this year’s effort of slices and dices (a collection of outtakes from the 2010 ad effort) fared no better. Doesn’t matter. The millions PETA kept in [...]