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Tag: Print Communication
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For Better Design, Stay On the Grid
Posted on February 9, 2011 at 11:15 am
Grid systems bring visual structure and balance to create great designs in corporate materials. Grids are useful for organizing and presenting information. They can enhance the readers experience by creating predictable patterns for people to follow. SmashingMagazine.com said it best, “A page without a grid is a usability nightmare”. The advantages of using an underlying [...]
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Food Makers Devise Own Label Plan
Posted on January 28, 2011 at 3:20 pm
Did you notice anything different on your box of cereal this morning? Food makers and grocers recently began implementing a brand new label to help you make healthier decisions. In a country where 34% of adults and 17% of children are obese, the Obama administration continues to push Americans to re-evaluate what we consume. With [...]
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A Sign of the Times
Posted on November 12, 2010 at 9:42 am
Venerable old-school publisher The New York Times announced yesterday that they will start publishing best-seller lists of fiction and non-fiction e-books. As e-readers gain in popularity and adoption (Forrester Research estimates sales of e-books to hit $1 billion in 2010), it will be interesting to track if such users will elevate different kinds of books [...]
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Bagged Lunch
Posted on September 28, 2010 at 12:38 pm
At our weekly Friday lunch last week, a group of people ordered delicious burritos from Chipotle. While chatting over lunch, someone noticed that printed on the side of the Chipotle bag was lorem ipsum, meaning filler text. It caught everyone’s attention and sparked several conversations about creative designs. In our industry, filler text is a [...]
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Is Your Core Message Invisible?
Posted on May 18, 2009 at 4:48 pm
Follow up to “What’s Your Takeaway?“ Is your core message is invisible? Doesn’t really matter whether it’s an ad or a Web site or a spread from a brochure. We can be on message, but the message is lost in a headline that competes with other copy or other visuals or a fractured layout. The [...]
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“What’s Your Takeaway?”
Posted on May 18, 2009 at 4:48 pm
We were chatting in our studio the other day about art direction. The question in front of us was how to give direction in a way that helps designers or writers correct the work by themselves. But I realized the conversation also applies to professional services proposals and pitches. It applies to a consultant’s recommendations [...]