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Tag: Professional Services
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Hungry For New Media Ideas?
Posted on March 19, 2012 at 3:38 pm
Marketers should take note of an interesting article in yesterday’s New York Times about the promotional campaign for “The Hunger Games” movie, which opens this coming Friday. The campaign is a mix of old and new media, but the lion’s share of the spending, by movie maker LionsGate, is digital. The digital focus has resulted in [...]
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]
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Can professional service recruitment marketers learn a thing or two from Pabst Blue Ribbon?
Posted on February 28, 2011 at 12:34 pm
A few months back at an informal dinner with a handful of other couples here in Portland, Maine, I ordered a Pabst Blue Ribbon. One tablemate, a long-time Mainer with a wry sense of humor and tallboy Schlitz in front of him, half-kiddingly asked: “Why are you drinking that yuppie beer?” Who first said that [...]
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New Content Management System Transforms User Experience
Posted on February 23, 2011 at 11:20 am
Version 6 of Point & Clique is an entirely new content management engine that puts marketers in firm control of their website with a transformed user experience powered by intuition. Based on over ten years of experience with earlier systems and 30 years of experience branding services, we have redesigned the philosophy, structure and interface [...]
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Embrace Your Mistakes
Posted on February 17, 2011 at 12:35 pm
Nobody likes to admit they’re wrong. We all HATE doing it! And when it comes to a company error, it’s even more difficult to step up and be held accountable for something that could put the company in jeopardy or even cost jobs. However, the Red Cross’ recent faux pas is a good example of [...]