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Tag: Professional Services
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Reaching Inquiring Minds
Posted on July 25, 2012 at 2:30 pm
I think all professional services marketers will find the following two short articles interesting and thought provoking. To me, they were eye-catching and eye-opening. If you consider venture capital to be a professional service (I do), there are definitely lessons here to ponder. Foremost is the fact that brand leadership, as defined in the first article, is inextricably linked with [...]
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Forget social media! Let’s talk about thought leadership distribution & engagement
Posted on July 6, 2012 at 5:43 pm
As CEOs everywhere roll their eyes at the sheer mention of social media, hear me out. Forget everything you know about, and even the phrase, social media. You need a method of engaging your clients and communities through your thought leadership. Everyone wants to be heard and if you are an expert in your field [...]
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Hungry For New Media Ideas?
Posted on March 19, 2012 at 3:38 pm
Marketers should take note of an interesting article in yesterday’s New York Times about the promotional campaign for “The Hunger Games” movie, which opens this coming Friday. The campaign is a mix of old and new media, but the lion’s share of the spending, by movie maker LionsGate, is digital. The digital focus has resulted in [...]
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]
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Can professional service recruitment marketers learn a thing or two from Pabst Blue Ribbon?
Posted on February 28, 2011 at 12:34 pm
A few months back at an informal dinner with a handful of other couples here in Portland, Maine, I ordered a Pabst Blue Ribbon. One tablemate, a long-time Mainer with a wry sense of humor and tallboy Schlitz in front of him, half-kiddingly asked: “Why are you drinking that yuppie beer?” Who first said that [...]