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Tag: Research
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Getting your (company name here) emails read
Posted on June 15, 2011 at 4:09 pm
We tend to have clear and loud opinions on marketing copy. For instance, we are devout believers in copy that is distinctive, not descriptive. No surprise there since our business is making things and clients unique with all our tools, including copy. But we’re also devout about research. And a recent piece of research shows [...]
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Measuring ROI from Social Media
Posted on May 18, 2011 at 9:44 am
This particular piece of research from Marketing Sherpa really rings true. (Subscribing to the daily feed may be more reliable than my updates, http://www.marketingsherpa.com/). Ask yourself what you want from your own online efforts and I’ll bet they track these results from 3,300 marketers. These are the measures we’d argue to be put in front [...]
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Web Advertising Surpasses Newspaper Ad Revenues for the First Time
Posted on April 18, 2011 at 3:34 pm
The Wall Street Journal and other media sources are reporting on an Interactive Advertising Bureau and PWC study that shows “Web Advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media growth and surpassing newspaper ad revenue for the first time.” More insights to digest on here. In the face of these trends, [...]
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The Perils of SEO
Posted on February 14, 2011 at 1:26 pm
By now even your grandmother has seen the New York Times Sunday article on “Search Optimization and Its Dirty Little Secrets“, and it’s made even the search savvy among us shake our heads in disgust. It seems that in every meeting I attend these days SEO is raised as a topic, and there are a [...]
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Finding and Choosing Professionals on the Web
Posted on March 24, 2010 at 3:35 pm
You will learn how executive-level buyers: 1. Search online, how often and why. 2. Use search enginges and keywords. 3. View and value your website. In less than 15 years, the Internet has fundamentally changed the way we do things: The way we shop, stay current, gather information, build relationships and networks, and do business. [...]
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Digital Marketing 2010
Posted on March 22, 2010 at 4:28 pm
Download your copy of Digital Marketing 2010, our latest research on Finding and Choosing Professionals on the Web. Webinar series Earlier this month, Greenfield/Belser (and The Brand Research Company) completed a three-part webinar series on digital marketing. View the seminars on YouTube from your own desktop: Finding and Choosing Professionals Designing the Interactive Experience Pioneering [...]