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Tag: Research
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Nixon Peabody Finalist in LMA “Your Honor Awards”
Posted on March 8, 2010 at 12:06 pm
Last year Nixon Peabody was a finalist in the LMA “Your Honor Awards” (YHAs) for their Image and Awareness Survey that provided tremendous strategic guidance for the firm’s marketing and business development efforts. This year Nixon Peabody submitted its Client Loyalty Program, which has provided demonstrable ROI in support of the firm’s tactical client value [...]
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First Webinar (Part 1 of 3): Posted on YouTube!
Posted on February 22, 2010 at 11:42 am
Our latest webinar, “Finding and Choosing Professionals on the Web,” is now available in segments on YouTube. Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services providers. This seminar presents Greenfield/Belser’s and The Brand Research Company’s recently completed findings drawn from an online [...]
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Next Webinar (Part 1 of 3): Rescheduled!
Posted on February 8, 2010 at 12:55 pm
Join us for our next FREE Webinar, rescheduled due to inclement weather in the Washington area: Finding and Choosing Professionals on the Web (Professional services buyers speak again) Wednesday, February 17; 2:00–3:00 PM EST Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services [...]
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Next Webinar (Part 1 of 3): Finding and Choosing Professionals on the Web
Posted on January 25, 2010 at 6:22 pm
Join us for our next Webinar: Finding and Choosing Professionals on the Web (Professional services buyers speak again) Wednesday, February 17; 2:00–3:00 PM EST Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services providers. This seminar presents Greenfield/Belser’s and The Brand Research Company’s [...]
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Your Client Feedback Program May Not Lead to Satisfied Clients
Posted on September 10, 2009 at 11:38 am
I was recently talking with a colleague about how a majority of management event attendees say their law firms are doing client feedback in a systematic way; but when we ask clients if their law firms request feedback on service and performance, the answer is almost always “rarely” or “never.”
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In Client Interviews, How Questions Are Asked Really Matters
Posted on August 6, 2009 at 9:47 am
In our recent “Marketing Hope” survey of plans for 2009 and 2010, 64% of Am Law 200 marketers indicated they will be investing in client loyalty interviews. That’s a smart move in any economy. But how do you extract the most value from those interviews?