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Brand Thinking Blog
Posted on May 19, 2014 at 12:08 pm
An article published by The Washington Post on May 4 tells us some effects of aging might be reversed by blood transfusions from young adults.
Posted on April 22, 2014 at 4:16 pm
We pay attention to history in order to gain perspective. And we pay attention to Google Analytics as if the consumer behavior reflected in that mathematics was directly related to purchasing; that is, directly related to the success of our site—its design, structure and messaging. But do we know that for sure? At the beginning […]
Posted on March 31, 2014 at 2:58 pm
If you ever doubted it recently, the Age of Infinite Dissection is upon us. As a devoted reader of Science Times, I love it. Having science combined with animation or video, as found in this Sunday’s article from the Washington Post, seems like the highest and best use of this new Age to me. Why? We know from decades of […]
Posted on March 12, 2014 at 5:15 pm
Engineers at UTEC (The University of Technology and Engineering) designed a billboard ad to bring water to the people of Lima, Peru. The presence of rain in this region is almost zero (.51 inches annually) but the presence of humidity in the atmosphere is almost 98% (think DC on an August afternoon). To offer a welcomed […]
Posted on August 11, 2010 at 4:17 pm
Those who’ve followed our collected research on The Reptilian Brain may recall Tim Ambler’s theory that learning is incidental; that is, most of what we learn does not come from sitting in a classroom or reading books but simply from moving around in the world. For the most part, we at Greenfield/Belser care because we […]
Posted on August 25, 2008 at 10:56 am
We need a bit more science to pull us along as we delve further into the efficacy of advertising (in which, you will remember, we want to include Web sites, collateral materials and other marketing efforts).