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Tag: Science
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Why Time Flies (and How to Stop It)
Posted on August 11, 2010 at 4:17 pm
Those who’ve followed our collected research on The Reptilian Brain may recall Tim Ambler’s theory that learning is incidental; that is, most of what we learn does not come from sitting in a classroom or reading books but simply from moving around in the world. For the most part, we at Greenfield/Belser care because we [...]
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Part 2: The Reptilian Brain – Surprising Results from Brain Science
Posted on August 25, 2008 at 10:56 am
We need a bit more science to pull us along as we delve further into the efficacy of advertising (in which, you will remember, we want to include Web sites, collateral materials and other marketing efforts).
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Part 1: The Reptilian Brain – Why Advertising Works
Posted on May 15, 2008 at 1:52 pm
Haven’t you ever wondered how advertising works? Why do we respond to its entreaties? What’s going on in our noodles that hurls us out the door to buy that new golf club or new pair of shoes?