Brand Thinking
Trending Topics
Advertising App of the Week Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web Development website designBrand Thinking Blog
Tag: SEM
-
Pay by the Click?
Posted on July 14, 2011 at 10:34 am
Do people who select professional services firms actually click on the ads placed next to Google’s search results? Providers of professional services, especially attorneys, argue over that question. Enough already! The obvious answer is YES. The first evidence is the $28 billion Google earns annually from AdWords—all from clicks, including many by people who hire [...]