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Tag: SEO
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The Marketing Ecosystem: SEO
Posted on November 5, 2012 at 12:33 pm
SEO can be a complicated endeavor, so let’s start with the basics: SEO, which stands for Search Engine Optimization, is the process of making your website or a particular page within it rank as high as possible using ‘organic’ or ‘natural’ search results. Because let’s face it, we all want our websites to be on [...]
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The Huge Gathering no one is Talking About
Posted on August 30, 2012 at 10:57 am
We’ve all seen it: metrics and studies showing that no one uses Google+ and how it just can’t compete with Facebook. So why do I have 150 new connections on Google+ in three weeks, and more posts than I see on Facebook in a month? The issue with all of this is that the metrics [...]
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Search Strategy: Law Firm Keywords
Posted on August 1, 2012 at 5:41 pm
We often hear the request “rank on the first page” in relation to search strategy without much context. I always explain that everyone wants to rank at the top of Google rankings and you first need to know basic metrics about your desired keywords to get where you want to be. Research from Search Engine Land [...]
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Google Snippets Update – What’s in a Title?
Posted on July 26, 2012 at 3:03 pm
Among the daily changes to Google’s algorithm, a recent adjustment had SEO experts scratching their heads. The new Google Snippets update changes the way we strategically determine titles and title tags. Here’s a quick rundown of the modifications: For long titles and title tags, search results will now show a truncated title tag with higher keyword [...]
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Forget social media! Let’s talk about thought leadership distribution & engagement
Posted on July 6, 2012 at 5:43 pm
As CEOs everywhere roll their eyes at the sheer mention of social media, hear me out. Forget everything you know about, and even the phrase, social media. You need a method of engaging your clients and communities through your thought leadership. Everyone wants to be heard and if you are an expert in your field [...]
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Marketing Tactics to Believe In
Posted on August 23, 2011 at 8:32 am
No, Marketing Sherpa is not a research arm of Greenfield/Belser, but their research results reflect the same priorities we preach to you. • Website design, management and optimization get more attention than any other tactic because this was “rated as the most effective [marketing] tactic overall.” To remind you why: Your website is often the [...]