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Tag: SEO
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Marketing Tactics to Believe In
Posted on August 23, 2011 at 8:32 am
No, Marketing Sherpa is not a research arm of Greenfield/Belser, but their research results reflect the same priorities we preach to you. • Website design, management and optimization get more attention than any other tactic because this was “rated as the most effective [marketing] tactic overall.” To remind you why: Your website is often the [...]
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Five-Steps to Improving Search Engine Results
Posted on July 11, 2011 at 2:26 pm
Search Engine Optimization and Search Engine Marketing techniques are crucial in moving your website to the top in search engine rankings. The most basic of those techniques is Keyword Research. Simple keyword research results in long-term success. The article “Improve Search Engine Rankings With Proper Keyword Research” takes us through the process of search engine [...]
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Matter of First Impression: Should We Use Automated Call Tracking?
Posted on July 5, 2011 at 9:30 am
First impressions are lasting impressions. When we meet someone for the first time we remember something good about them or something bad about them—and it sticks with us, whether the meeting was in person or by phone. Recently Greenfield/Belser added a call-tracking capability to our search engine marketing—including a dedicated phone number that receives and [...]
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The Importance of SEO
Posted on June 2, 2011 at 11:39 am
Our firm hosted a day-long SEO training session last week in our DC office given by Max Thomas, the straight-talking CEO of our SEO partner, ThunderSEO. Much to reflect on and report from that highly informational and provocative session about the state-of-the-art and science of SEO, but here are some of the facts that pried [...]
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Why Blog–The Third Course
Posted on March 3, 2011 at 10:14 am
Building upon the operational elements of blogging and some tips on what to blog about, here’s the rationale for why to blog, to help this tactic gain traction in your organization: Blogs are a core element of your SEO strategy. Because blogs are updated more frequently than your website, every time you update your blog, [...]
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Assess the SEO Health of Your Website
Posted on February 4, 2011 at 11:22 am
SEO, or “search engine optimization“, is a combination of optimizing both on-page elements (such as meta tags) and off-page elements (such as links to your website). Here are the on-page elements to look at: Ensure each page of your site has unique, keyword-rich URLs. Enrich your website copy with terms you know people search for. [...]