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Tag: SEO
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Taking Our Own Medicine: A Blogging Prescription
Posted on December 7, 2010 at 4:42 pm
A taste of our own medicine . . . Our studio made a concerted and strategic effort to revitalize our blog for the fourth quarter of 2010. We took our own medicine: put together a content calendar, assigned topics, encouraged and rewarded broad participation, and now we’re sharing the results. In month one, we saw [...]
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How to Blog
Posted on November 18, 2010 at 9:50 am
Each week we share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! How To Blog Blogs are becoming a common entry point for online visitors, often outpacing your homepage. Because blogs are updated more frequently and have greater inbound and outbound links, they are often returned higher [...]
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Make Paid Search Ads Work Better
Posted on October 20, 2010 at 1:07 pm
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy! Make Paid Search Ads Work Better Here’s how to optimize your SEM campaign: Determine your budget – the number of keywords and how competitive those are will give you a cost range. Put [...]
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Designing an Effective and SEO-Friendly Website
Posted on June 4, 2010 at 3:46 pm
You will learn: 1. How SEO works. 2. Guidelines to SEO success. 3. Steer clear of “black hat” tactics. There are several steps you will need to take when preparing, planning and executing your site that will make—or break—the success of your rankings in Google and other search engine results. Search Engine Optimization (SEO) should [...]
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Seeing Stars: How to Stand Out in the Firmament
Posted on April 30, 2010 at 10:50 am
I have to stop thinking of our website as the center of our marketing universe. It’s simply no longer the case. Recently, I was looking up at the night sky when it occurred to me that the canopy of stars above me is very much like the Internet. There are, after all, more than 150,000,000 [...]
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Finding and Choosing Professionals on the Web
Posted on March 24, 2010 at 3:35 pm
You will learn how executive-level buyers: 1. Search online, how often and why. 2. Use search enginges and keywords. 3. View and value your website. In less than 15 years, the Internet has fundamentally changed the way we do things: The way we shop, stay current, gather information, build relationships and networks, and do business. [...]