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Tag: Social Media
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Twitter Smackdown
Posted on May 21, 2012 at 3:05 pm
In this corner, weighing the claims of New York law enforcement, Judge Matthew Scarriano! In the red corner, at 140 million users, micro blog giant, Twitter! Okay, touch gloves and come out at the bell. Ding! The other day, Twitter stepped into the litigation ring by refusing to comply with a New York State court [...]
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Integrated Marketing: Persistence is Crucial
Posted on May 15, 2012 at 12:00 pm
In a recent column published in Businessweek, Steve McKee hones in on what he describes as, “public enemy No.1 in today’s marketing environment: fragmentation”. Fragmentation is the gradual decay of a company’s core message and brand as it is spread across different channels of communication. Companies have a wide variety of options when deciding where [...]
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Why I’m Betting On Facebook
Posted on May 14, 2012 at 12:36 pm
I’ve been chatting with our friends the past few weeks about the upcoming Facebook offering. Obviously, everybody wants in, but it doesn’t appear many who aren’t pension funds or the 1/10th of one percenters are likely to get a bite at the Apple (Oops, wrong company. Cuddle up with the ‘Book?). We bank with Smith Barney [...]
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The Precision of Social Media
Posted on April 18, 2012 at 9:47 am
Last night, four stooges, friends of mine, collided to see the early show of The Three Stooges. Expectations were low to non-existent, although The Times gave the show a passing grade. Me, I always hated The Three Stooges. But during the film, we were alternately rolling our eyes and doubled over in laughter. You could [...]
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Facebook Acquires Instagram: A Natural Transition?
Posted on April 12, 2012 at 10:36 am
On Monday morning Mark Zuckerberg announced that Facebook would be purchasing the mobile photo sharing company Instagram for $1 billion in cash and stock. Tomio Geron of Forbes online highlighted a few noteworthy parallels between Facebook’s purchase of Instagram and Google’s own 2006 purchase of Youtube. The most obvious parallel between the two purchases confirms the [...]
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Match Made in Heaven: Social Media and Customer Service
Posted on March 28, 2012 at 12:37 pm
Like most businesses, we here at GB do a lot of shipping. One of our recent shipping experiences inspired us to write about the importance of social media and customer service. By taking advantage of social media tools like Twitter, companies can tend to the needs, wants and concerns of their customers more efficiently than [...]