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Tag: Social Networking
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What Google+ Means for Businesses
Posted on July 8, 2011 at 11:03 am
Earlier we talked about the introduction of Google+ and some basic information about the site for personal use. The next step is evaluating what Google+ means for businesses and their brands. The obvious comparison is Facebook Fan pages that businesses can create to allow consumers to “like” them and thus link the product or brand [...]
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Site of the Week: Google+
Posted on July 7, 2011 at 2:43 pm
Site: https://plus.google.com/ With Google+, Google takes another run at becoming the dominant social media network. While Gmail, YouTube, and Blogger have gained many fans, Google Wave and Google Buzz have failed to threaten Facebook and Twitter because they haven’t attracted the base needed to make them successful. Here we go again. Google+ integrates several of [...]
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Site of the Week: SAIC
Posted on June 7, 2011 at 12:00 am
Website: www.saic.com Lessons to be Learned: Why Hide the Doorbell? How much time do you spend working on your integrated social media strategy each week? The answer is plenty! Then why do you bury access to your social media links in the footer of your web site? Isn’t that like hiding the doorbell to your [...]
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How To Tweet With Substance
Posted on March 23, 2011 at 2:00 pm
Let’s say you’ve started with Twitter. Now what? Your business can hardly be broken down in 140-character posts. Twitter can be incredibly relevant to your business–here’s how to use it well: Link to relevant breaking news. A tweet does not have to contain all the details–just the headline and then a link (using a URL [...]
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Keep Up With Your Firm’s Alumni-The First Course
Posted on March 18, 2011 at 9:00 am
Let’s face it, breaking up is hard to do. But when your firm loses a valuable employee, it doesn’t have to mean goodbye forever. In fact, some of your best future referrals–or even clients–will come from your alumni. Here’s how to build a platform to stay in touch: Don’t leave the connection in the hands [...]
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Social Networking Now Top Recruiting Tool
Posted on February 24, 2011 at 9:58 am
You may not be worried about recruiting as your firm crawls out of the Great Recession. If not, you’re in the minority. Robert Half tells us 45% of all employees have their resume out. And those resumes, according to the December 2010 issue of HR Magazine are being found by recruiters (and HR professionals) using [...]