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Tag: Strategic Planning
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How to Create a Strategic Marketing Plan
Posted on February 2, 2012 at 11:51 am
One of Greenfield/Belser’s senior strategists, Kim Proxmire, recently wrote an article on how businesses can create a strategic marketing plan. Here is an excerpt: Even in a compromised economy, the only bad marketing is no marketing. Only slightly better than no marketing is aimless marketing, with no strategic plan—particularly when resources are thin and competition [...]
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Become a Communications Expert
Posted on August 30, 2011 at 1:18 pm
I love the art of what we do but the science behind it really gets my juices flowing. Today, we are in the midst of the largest research study in effective communications on the planet. Of course, it’s called the Internet and it is delivering mountains of information to us on a daily basis, information [...]
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ABA Is Clear On Calories
Posted on April 1, 2011 at 8:43 am
Clear on Calories “Journey” TV Ad from American Beverage Association on Vimeo. The American Beverage Association enlisted Greenfield/Belser’s help for their “Clear on Calories” initiative. The result, a simple yet effective display of calorie counts on beverages across the country. Watch their new commercial above that showcases their new initiative and read the full story at [...]
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Comfort Zone
Posted on February 17, 2011 at 11:45 am
Once a month, I switch my watch from my right to my left arm. I routinely do things that make me uncomfortable solely for that purpose (next up: trapeze lesson). On Mondays, when we are all collected for our weekly production meeting, I ask if others have done something they’ve never done before, particularly something [...]
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What’s Your Plan for 2011?
Posted on February 8, 2011 at 10:56 am
The Effectiveness of Website Design, Management and Optimization Tactics Want to know what you should considering doing during the next year? You might want to go to school on this chart. We found it to be an excellent summary of digital tactics for service firms because it, in no small measure, echoes what we’ve been [...]
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Oh Thank Heaven for 24/7 – How to Plan for Remote Access
Posted on December 17, 2010 at 12:58 pm
We all understand remote access (to essential servers and services) as central to continuity when weather or disaster forces a workaround in doing business. But more than that, it has become critical to today’s 24/7 workforce – getting what you need as you need it. The comforting thing is, a lot of your service vendors [...]