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Tag: Strategic Planning
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Guerilla Going Viral
Posted on November 19, 2010 at 10:11 am
By now, I’m sure you would have seen or at least head about “Four dudes jamming on the NYC subway with their iPhones” or more accurately, “Take Me Out” by Atomic Tom LIVE on NYC subway”. It was supposedly an impromptu electronic jam session because they lost their instruments, at least that’s the story. In reality [...]
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123 Branding Street: Happy Birthday Sesame Street!
Posted on November 10, 2010 at 2:24 pm
When it comes to classic brands, one might not think of Sesame Street, at least if one believes they need to maintain their “coolness” in the eyes of adult peers. I have no such issue, and as such have been attempting to follow Sesame Street, the TV show, and associated assets, as much as possible, [...]
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Three Questions That Will Change Your Business in 2010
Posted on March 16, 2010 at 3:42 pm
A couple of weeks ago I was asked to visit Charlotte, NC (thanks to my friend, Bob Silvy) to join the publisher’s retreat of the American City Business Journals. (That’s right. Your local business journal. There are 53 nationwide.) Three of us took the podium representing banking, real estate and legal, three of the leading [...]
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The Myth of a National Practice
Posted on July 23, 2008 at 2:08 pm
There’s a sticky issue that comes up frequently as we work with our clients to develop brand strategy—how to define a national practice.