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Tag: Thought Leadership
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What Makes a Quality Product?
Posted on February 21, 2012 at 9:26 am
In a New York Times article, “The Apple of his Eye”, Steve Jobs is quoted as saying: “Great products, are triumphs of ‘taste.’” The article goes on: “taste, he explains, is a by-product of study, observation and being steeped in the culture of the past and present of ‘trying to expose yourself to the best things [...]
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Site of the Week: Wyatt Tarrant & Combs
Posted on February 9, 2012 at 11:42 am
Site of the Week: http://www.wyattfirm.com/ Congratulations to Wyatt Tarrant & Combs on the launch of their fantastic new website! With a home page focused on client success stories, the firm delivers exactly what our research tells us their clients really want to hear—what they have done and for whom. Check it out for yourself at http://www.wyattfirm.com/ . For [...]
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Site of the Week: Monoface
Posted on February 6, 2012 at 8:36 am
Site of the Week: http://www.mono-1.com/monoface/main.html “The future belongs to the simpleminded.” And the creative agency Mono believes just that. In a truly unique way to showcase their clients, Mono created the Monoface website, which brings new meaning to seeing a company up close and personal. Picture your co-workers morphed into Mr. Potato Head. On a blank [...]
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Fresh Brands
Posted on February 1, 2012 at 2:31 pm
Nothing pleases our senses more than fresh-cut brands. But what does fresh mean these days? To us fresh brands are: Interactive. Something to sink your digits into with left-brain metrics. Yes, interactive means great websites, social campaigns, SEO/SEM and email alongside usability, click-through and rankings. But interactive also has the right-brain responsibility to deliver the [...]
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Brief Online Surveys Drive Attention
Posted on April 26, 2011 at 9:24 am
Sometimes I feel like Rumplestiltskin, jumping up and down, ready to split in two as I try to convince clients to use thought leadership as a marketing tool. Only Fulbright and K&L Gates in the legal world made a sustained run at it as far as I can remember. Accounting firms get it, but even [...]
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A New Generation of Technological Interaction
Posted on April 7, 2011 at 11:19 am
There’s a good chance that you’ve come across an already widely adopted “next-gen” technology, whether it’s a touch screen, artificial intelligence or motion tracking. While the majority of these new technologies are still being used for entertainment purposes, more and more researchers and hobbyists are finding uses for them in our everyday lives. What once [...]