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Tag: Twitter
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Twitter Smackdown
Posted on May 21, 2012 at 3:05 pm
In this corner, weighing the claims of New York law enforcement, Judge Matthew Scarriano! In the red corner, at 140 million users, micro blog giant, Twitter! Okay, touch gloves and come out at the bell. Ding! The other day, Twitter stepped into the litigation ring by refusing to comply with a New York State court [...]
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Match Made in Heaven: Social Media and Customer Service
Posted on March 28, 2012 at 12:37 pm
Like most businesses, we here at GB do a lot of shipping. One of our recent shipping experiences inspired us to write about the importance of social media and customer service. By taking advantage of social media tools like Twitter, companies can tend to the needs, wants and concerns of their customers more efficiently than [...]
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App of the Week: Zaarly
Posted on March 27, 2012 at 4:09 pm
App of the Week: Zaarly Craigslist, known as the digital version of the classifieds, has been around for 17 years now. Users can buy and sell products and services online while retaining anonymity. While this aspect of Craigslist affords users privacy, it can make others apprehensive, since you have no verification of the identity or [...]
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Hungry For New Media Ideas?
Posted on March 19, 2012 at 3:38 pm
Marketers should take note of an interesting article in yesterday’s New York Times about the promotional campaign for “The Hunger Games” movie, which opens this coming Friday. The campaign is a mix of old and new media, but the lion’s share of the spending, by movie maker LionsGate, is digital. The digital focus has resulted in [...]
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Will Companies Flock to New Twitter Branding?
Posted on December 22, 2011 at 11:57 am
What is a marketer to do with the ever-expanding world of social media? Lately it seems that every time you turn around, someone else seems to be launching a new site with opportunities of extending your brand reach. First there was Facebook. Then, last month, Google+ opened for business. Now there’s Twitter, which has just [...]
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Branding Blunders
Posted on December 20, 2011 at 1:49 pm
A bald man in a white muscle tee. The “swoosh.” Two golden arches. A panda bear on all fours. These images, the logos for Mr. Clean, Nike, McDonald’s and the World Wildlife Fund, respectively, are intimately connected to the brands they convey. Whether you are selling a floor cleaner or promoting a charity, your branding [...]